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Xero consolidates media strategy and investment with Speed and D3
D3 co-founder and partner Richard Thompson.
Xero has consolidated its media planning and buying account with Speed in Australia and D3 in New Zealand. The appointment is effective immediately.
Kevin Allen, Xero media strategy manager, says: “We are a deeply analytical business, so we embarked on a rigorous process to find an agency who could not only execute our media requirements but provide unique and business focused insights.
“Speed delivered that, and working in tandem with D3 demonstrated their ability to execute effectively across Australia and New Zealand.”
A strong partnership
Ian Perrin, Speed managing partner, says: “Like many small to medium sized entrepreneurial businesses in Australia, ours would not have been able to function without Xero. So having been a client of theirs for many years, we couldn’t be more excited to now be their media partner.”
Richard Thompson, co-founder and partner at D3, adds: “As one of New Zealand’s great success stories, we couldn’t be more excited to be working on such an iconic brand.
“We have a strong partnership with Speed based on a similar philosophy and operating beliefs, so we can’t wait to work with them.”
