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MediaWorks splits business, OOH arm becomes QMS
Barclay Nettlefold and Wendy Palmer
After winning the Auckland Transport street furniture contract, MediaWorks is splitting off its out of home business. The OOH operation will transition to the QMS brand, effective October 1.
The newly rebranded QMS will take over the AT street furniture contract on October 16.
MediaWorks’ owner QMS Australia manages the City of Sydney street furniture concession. The local OOH division aims to deliver greater outcomes for Auckland Transport as well as the wider business.
Proud radio, stronger OOH
CEO of MediaWorks Wendy Palmer says: “Aligning our OOH division with QMS makes strong strategic sense. With QMS’ scale and proven capability, we know our OOH portfolio will go from strength to strength.
“At the same time, radio is in an incredibly strong position. We’ve just achieved our largest-ever survey share, revenue is growing every quarter, and we are continuing to invest in local markets and our digital platform, rova. I want to acknowledge the dedication of our people and thank them for their contribution and leadership as we take this exciting next step forward.”
MediaWorks and QMS chairman Barclay Nettlefold says this is a positive move for MediaWorks and QMS.
“Radio is standing tall, delivering consistent results and growth. Meanwhile, our OOH operation gains the backing of one of the most experienced and capable outdoor businesses in Australasia.
“Together, this positions both sides of the business for long-term success. The changes ensure that radio continues to stand proudly on its own two feet, while OOH benefits from the strength and scale of QMS.”
MediaWorks is New Zealand’s leading radio and outdoor media company with over 2.4 million weekly listeners and over 5,000 outdoor touch points nationwide. The company owns and operates radio brands The Edge, The Rock, More FM, The Breeze, The Sound, Mai FM, George FM, Magic, Humm FM, Channel X and rova.
