On a need to see basis

Having recently released a slew of new tech, including the much anticipated Galaxy S5 smartphone and two new smartwatches, Samsung seized the opportunity during the Oscars broadcast to cram as many products as it could into its new TVC.

“You need to see this,” the actors say repeatedly as they hand phones and tablets to their friends, family and colleagues, or gather around a big but ultrathin, curved TV screen.

TVC, from 72andSunny in the US, is designed to show the growing trend towards life’s experiences being captured and shared on a variety of screens.