articles tagged 'YahooXtra'

Lots of exclamation marks as Telecom exits from Yahoo!Xtra

  • Digital
  • April 18, 2011
  • StopPress Team
Lots of exclamation marks as Telecom exits from Yahoo!Xtra

Things have been going pretty well for Yahoo!Xtra as of late. Just last month the joint venture between Yahoo!7 and Telecom New Zealand  announced a net profit of $1.88m for 2010, an increase of 37 percent on the 2009 results. But Telecom has decided to part with its 49 percent share of Yahoo!Xtra, announcing it has sold it to Yahoo!7. That means Yahoo!7, a 50/50 joint venture between Australia’s Seven Media and US company Yahoo, will now own 100 percent of Yahoo!Xtra.

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When it rains, it pours (with appointments news galore)—UPDATED

  • Advertising
  • March 17, 2011
  • StopPress Team
When it rains, it pours (with appointments news galore)—UPDATED

Sheesh, it's been a big week in the biz. ANZ is now in TBWA\'s hands, the National Bank brand looks like it's set to be sacrificed, Mojo has just won a few cars and online advertising has moved ahead of radio and magazines in terms of ad revenue. And while all that's been happening, a range of humans have been moving and shaking all over the show. So, without further ado, Pauline Hanton resigns from her Hypermedia post; ex-Telecom boffin Matt Crockett takes up a big gig with APN in Australia; Barnes, Catmur & Friends gives the new head of digital some natural light; Yahoo!Xtra expands its sales team; and Republik welcomes a new addition.

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Emirates' 'global first' takes big annual gong at DSA awards

  • Advertising
  • March 3, 2011
  • StopPress Team
Emirates' 'global first' takes big annual gong at DSA awards

Starcom recently snatched fourth quarter victory at the Yahoo!Xtra Digital Strategy Awards, and its Emirates Luxury campaign was deemed good enough to beat out the the other three quarterly contenders—MEC with its Caltex with Techron campaign, joint team Gladeye and Zed Digital with the House of Travel mixandmatcher and Spark PHDIQ with its Unilever Sunsilk Co-creations campaign—for the overall 2010 title. 

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As the online competition heats up, print media puts the kybosh on NZPA feeds

  • Digital
  • March 2, 2011
  • Matt Monk
As the online competition heats up, print media puts the kybosh on NZPA feeds

The New Zealand Press Association now has fewer mouths to feed after cancelling content contracts with some of the country's larger media companies. And while those affected by the loss claim it will have limited impact on their news services, it does appear to be an acknowledgment from the print media sector that different mediums are now competing head-on for online traffic—and the advertising revenue that follows.

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SparkPHDIQ snatches digital victory with Sunsilk campaign

  • Advertising
  • January 19, 2011
  • StopPress Team
SparkPHDIQ snatches digital victory with Sunsilk campaign

Spark PHDIQ has taken out the third quarter round of the Yahoo!Xtra Digital Strategy Awards for its Unilever Sunsilk Co-creations campaign, which the judges—Yahoo!Xtra's Laura Maxwell-Hansen, Mohawk Media's Helen Baxter and guest judge Gavin Pook, Red Bull's marketing manager—felt succeeded in re-launching the brand through a range of digital channels and firmly established it as an expert in hair care.

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High ground sought as news flood ravages marcomms landscape

  • Advertising
  • November 10, 2010
  • StopPress Team
High ground sought as news flood ravages marcomms landscape

Let this raging torrent of information wash over you and be cleansed by tales of NZ Herald iPad upgrades, new Tiger beer websites, Air New Zealand's new charity promotion, DraftFCB's tremendous victory, creative bangers getting mashed in Make Something, Down to the Wire looking for your e-memories, Telecom's new roaming offer, #Markchat delving into a debate about agency collaboration, DSA awards deadlines and someone slapping design in the face.

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Yahoo! lives in a Yellow submarine

  • Advertising
  • November 8, 2010
  • StopPress Team
Yahoo! lives in a Yellow submarine

Yellow has won plenty of awards for its advertising. But it's still in dire financial straights and it's not faring so well against its rather powerful directories adversary Google. One of the big reasons for that is its poor user interface and search platform. But Yellow New Zealand has announced a new partnership with Yahoo!7, one of Australia and New Zealand’s leading online media companies, and will use its digital resources to "power and bring to life Yellow's search and content experiences"—and, in return, Yahoo users will have access to Yellow pages business data.

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35 Kiwi companies mix business with pleasure

  • Marketing
  • November 3, 2010
  • StopPress Team
35 Kiwi companies mix business with pleasure

Sick and tired of slaving away in your unsatisfying sweatshop? Well then, you've come to the right place if you're looking for something better, because, after almost 31,000 employees from 245 organisations across the country gave confidential feedback to rate their employers for the JRA Workplace survey, 35 finalists across the four categories have been announced, with notable performances in the marcomms sphere from PR shop Porter Novelli, signage and display company DE Group, directories service Gopher and news portal Yahoo!Xtra.

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Mixandmatcher honoured for its befriending, as Yahoo!Xtra increases eyeball count

  • Digital
  • September 27, 2010
  • StopPress Team
Mixandmatcher honoured for its befriending, as Yahoo!Xtra increases eyeball count

Gladeye and Zed Digital have been handed joint winner accolades for the second quarter round of Yahoo!Xtra's Digital Strategy Award for the House of Travel's mixandmatcher Facebook app, a campaign that gained 17,000 Facebook friends, 279,613 entries, half a million wall posts, 50,000 comments and thousands of comments posted directly onto the brand’s page.

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June ORCA dished out, second round of digi-award shouted about

  • Advertising
  • July 20, 2010
  • StopPress Team
June ORCA dished out, second round of digi-award shouted about

The months are obviously getting closer together: the May winners of the ORCA's were announced last week as The Radio Bureau did a bit of catching up. And the June certificates have also been handed out, with Karl Fleet and Tom Paine from Colenso BBDO taking out the top prize for their V Pocket Rocket Campaign for Frucor. Feast your ears on the June winning effort here.

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New digi-award gets stuck on traffic

  • Advertising
  • June 17, 2010
  • StopPress Team
New digi-award gets stuck on traffic

MEC is first cab off the rank in Yahoo!Xtra's new quarterly Digital Strategy Award, taking the inaugural trophy for its Caltex with Techron online campaign. And, in other digi-news, the Interactive Advertising Bureau is on the hunt for Bolly Award entries and has also secured the services of a couple of digital gurus to discuss the importance of online advertising in the automotive industry.

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All hail the Goog for it is wise and all-knowing

  • Digital
  • June 8, 2010
  • Ben Fahy
All hail the Goog for it is wise and all-knowing

In news that you probably already knew, online intelligence outfit Experian Hitwise has released figures that show Google is the dominant search engine in New Zealand. But, with its recent moves to increase the focus on national search domain identity, the local arm. Google.co.nz, is on the up and is now receiving over 86 per cent of all New Zealand searches.

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Yahoo! More moolah

  • Digital
  • May 27, 2010
  • StopPress Team
Yahoo! More moolah

Finally some good news for the beleaguered number crunchers at Telecom.  Yahoo!Xtra, the online joint venture between Yahoo!7 Pty Ltd and Telecom New Zealand Ltd, has announced an after tax profit of $1.37 million for 2009. The company says this reflects the growth of digital media over ...

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