articles tagged 'True'

Battle of the cultural codes: in the face of new competition, FCB promotes the work that has resonated with New Zealanders

  • Advertising
  • June 26, 2018
  • StopPress Team
Battle of the cultural codes: in the face of new competition, FCB promotes the work that has resonated with New Zealanders

It's one of the industry's great ironies: most advertising agencies very rarely take their own medicine and advertise. But FCB is an exception to that rule and it's once again showing it believes in the power of brand-building by showcasing some of the work that its long-standing research into Kiwi Cultural Codes has led to.

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Southern Cross Health Society wants Kiwis to live their healthiest lives

  • Advertising
  • May 15, 2018
  • StopPress Team
Southern Cross Health Society wants Kiwis to live their healthiest lives

Southern Cross Health Society is encouraging Kiwis to take a break from the busy and take their lives back in a new brand platform by True and MBM.

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Southern Cross Travel Insurance gets travellers eager for their next adventure

  • Advertising
  • May 8, 2018
  • StopPress Team
Southern Cross Travel Insurance gets travellers eager for their next adventure

Southern Cross Travel Insurance is encouraging people to tap into their sense of adventure in a new trans-Tasman campaign by True.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media

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Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

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Strong cultural currents pervade SXSW 2018: From tech gimmickry to social purpose

  • Voices
  • March 20, 2018
  • Janisa Parag
Strong cultural currents pervade SXSW 2018: From tech gimmickry to social purpose

True's head of strategy and planning, Janisa Parag, outlines four cultural currents from SXSW she believes will drive change in our market today.

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Blood, sweat or tears? ASB and True question how you measure progression

  • Advertising
  • February 20, 2018
  • Findlay Buchanan
Blood, sweat or tears? ASB and True question how you measure progression

Pinning down progression can be difficult and vague to measure; for some, it's taking their first mouthful while for others, it's an excursion to the moon. ASB and True have explored the idea in a new campaign that relaunches the ‘One Step Ahead’ platform.

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voices

True wins Southern Cross Health Society pitch

  • Advertising
  • November 21, 2017
  • Damien Venuto
True wins Southern Cross Health Society pitch

Southern Cross Health Society has appointed independent agency True as its new brand and communications agency.

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ASB gives runners carb-loaded motivation in first campaign via True

  • Advertising
  • October 10, 2017
  • Georgina Harris
ASB gives runners carb-loaded motivation in first campaign via True

True and ASB are looking to carbo-load runners in the lead up to the ASB Auckland Marathon event on 29 October, with Fasta, a bespoke tagliatelle pasta embossed with supportive messages.

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Air New Zealand builds on 'Where to next?' platform

  • Advertising
  • September 13, 2017
  • StopPress Team
Air New Zealand builds on 'Where to next?' platform

Gin Wigmore's rendition of ‘Tomorrow’ from the musical Annie again serves as the backtrack as Air New Zealand releases a new spot that builds on its 'Where to next?' long-term brand platform.

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ASB swears in True as its lead brand agency

  • Advertising
  • September 4, 2017
  • Damien Venuto
ASB swears in True as its lead brand agency

After weeks of speculation, ASB general manager of marketing Shane Evans has confirmed that he has penned a partnership with True.

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BMW pitch down to DDB, True and Colenso BBDO

  • Advertising
  • April 13, 2017
  • StopPress Team
BMW pitch down to DDB, True and Colenso BBDO

StopPress understands that the BMW/Mini creative pitch, ongoing since August last year, has reached its final stages and is being contested between DDB, True and Colenso BBDO.

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Ads of the Week: 14 March

  • TVC of the Week
  • March 14, 2017
  • StopPress Team
Ads of the Week: 14 March

A round of applause for Anchor, McKayson New Zealand Women’s Open, Netball New Zealand and Jockey.

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True launches fancy (but affordable) doghouse brand

  • Advertising
  • February 24, 2017
  • Benjamin Mack
True launches fancy (but affordable) doghouse brand

The team at True is looking to tap into the $800 million that New Zealanders spend on their dogs every year.

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Ads of the week: 18 October

  • TVC of the Week
  • October 18, 2016
  • StopPress Team
Ads of the week: 18 October

Take a bow Ford, Lotto, ANZ and Pak 'n Save.

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Ads of the week: 2 August

  • TVC of the Week
  • August 2, 2016
  • StopPress Team
Ads of the week: 2 August

Raise a glass to Mercury, Destination Queenstown, Air New Zealand, Temperzone and Pak 'n Save.

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Air New Zealand takes Rhys Darby and Anna Faris to Hollywood in its latest safety video—UPDATED

  • Brand
  • July 21, 2016
  • StopPress Team
Air New Zealand takes Rhys Darby and Anna Faris to Hollywood in its latest safety video—UPDATED

Air New Zealand has released its latest inflight safety video via True. This time it’s Hollywood-inspired, featuring Rhys Darby and comedic actor Anna Faris who help demonstrate safety procedures in different movie genre settings.

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