Weta Workshop and Te Papa have joined forces to develop an immersive and interactive exhibition to be hosted at Auckland Zoo.
Marketing, advertising & media intelligence
The coveted Canon Media Awards, celebrating excellence among New Zealand’s media across a range of platforms took place on Friday where winners were announced from a whopping 1,603 entries. Here’s a look at who took away what.
It’s never been easier for marketers to learn about their audience. All they need to do is go to social media, look at what they’re posting and what’s trending among their target age demographic. Brands have begun travelling to their audience to market to them too, launching social media campaigns, joining Snapchat, Instagram, Pinterest, whatever it may be. But something else we’ve noticed recently is brands going to their audience and essentially asking for advice, crowd-sourcing ideas for products like websites, food, even ads. Here are a few examples from here and abroad.