articles tagged 'Shortland Street'

What hiatus? Shortland Street fans stay hooked during the break

  • Advertising
  • January 21, 2016
  • Erin McKenzie
What hiatus? Shortland Street fans stay hooked during the break

Over the last two years, TVNZ has invested significantly in large-scale campaigns to keep Shortland Street fans engaged with the show during the summer hiatus. And as was the case last year, the strategy has paid off with the latest campaign resulting in over 410,000 interactions. PLUS: Shortland Street fan dresses in black to mourn the passing of another fictional character.

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How Kiwi brands commemorated Father's Day 2014

  • Advertising
  • September 10, 2014
  • StopPress Team
How Kiwi brands commemorated Father's Day 2014

Last Sunday once again marked the annual time of year when Kiwis are unified in an attempt to assuage some of the guilt associated with pretty much commandeering the word relaxation from the vocabularies of the nation's fathers. And it does after all make sense, because once children enter the world, men's lives change: sleeping in late becomes virtually impossible, prized possessions become ad-hoc teething soothers and monthly bills start to stretch in a way that defies all the rules of physics. So here's a rundown of various brands that decided to tap into this shared guilt in the hope of extracting a few coins.

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TVNZ plays up rivalry with Aussies for The Amazing Race and enjoys ratings success with Resurrection

  • TV
  • July 18, 2014
  • Damien Venuto
TVNZ plays up rivalry with Aussies for The Amazing Race and enjoys ratings success with Resurrection

Over the course of the last few weeks, TVNZ has been riling up support of the Kiwi masses via a serious of humorous TVCs in anticipation of the cross-Tasman battle that will soon see team from New Zealand take on Australia in the latest rendering of The Amazing Race. The campaign has now been shifted into its next stage, which features a cross-Tasman tug of war and a mini Amazing Race featuring local celebs. PLUS: see which records were broken by the premiere of Resurrection.

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TVNZ to give Shortland Street addicts a daily fix during Christmas hiatus—UPDATED

  • Advertising
  • December 17, 2013
  • Damien Venuto
TVNZ to give Shortland Street addicts a daily fix during Christmas hiatus—UPDATED

In an effort to maintain viewers’ curiosity levels while Shortland Street is on hiatus, TVNZ has devised an interactive crime mystery that will give fans a daily fix until the show returns on 13 January. The campaign is based on the premise that one of the characters died during the 11 December finale. And since the identity of the deceased is still unknown, TVNZ aims to keep fans interested by posting one revealing clue each day before the premiere of the 2014 season. PLUS: see Jono and Ben's parody.

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