RNZ National has maintained its number two spot behind The Edge, following the release of the last radio survey of the year, which reveal a drop in its audience numbers.
Marketing, advertising & media intelligence
RNZ has joined the radio survey party this week and in a similar showing to the previous results, RNZ National sits in second place for audience reach and the top spot for news radio.
Radio New Zealand's radio survey may be a week later than the commercial stations' results, but that doesn't mean it's not a competitor for radio glory. It's number two for weekly audience and takes out the news radio crown once again.
In the wake of last week's commercial radio celebrations, Radio New Zealand has something to cheer about following the release of its survey results by GfK. RNZ National has maintained its spot at number two for audience reach against its commercial competitors and saw growth where other news stations saw a drop.
RNZ has cause for celebration, with the second release of radio results revealing it sits at number two for audience reach against its commercial competitors.
Immediately after the results were published, both sides of the network divide sent out media releases that seemed to use hyperbolic phrasing in lieu of punctuation and cherry-picked at the positive results served up by the survey. But it didn't end there. Once the radio survey was covered by the media, the networks turned their attention to promoting the results not only to the public, but also to the media agencies and clients that are likely to advertise on radio. We take a look at how MediaWorks and NZME are celebrating their wins through advertising.