articles tagged 'Paul Catmur'

Not quite Kiwi, but still Kiwi as: Subaru trumpets its connection to New Zealand

  • Advertising
  • January 23, 2017
  • StopPress Team
Not quite Kiwi, but still Kiwi as: Subaru trumpets its connection to New Zealand

Subaru might hail from Japan, but the car brand has done a pretty solid job of integrating itself into the local landscape over the last few decades. Whether it’s on the rally track, in suburban Auckland or on some desolate beach up north, you don’t need to look far to see the blue and silver insignia pasted onto a vehicle. It’s this connection to the local market that Barnes, Catmur & Friends Dentsu was looking to tap into in a new 60-second spot for the brand.

Read more
topics
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...

Head to head: content is king?

  • Opinion
  • June 20, 2016
  • John Baker & Paul Catmur
Head to head: content is king?

We pit two industry heavyweights against each other in a debate on a contentious topic. The first round sees Tangible Media chief executive John Baker taking on Barnes Catmur & Friends Dentsu executive creative director Paul Catmur. PLUS: vote for the winner.

Read more

Dentsu Aegis acquires majority stake in Barnes, Catmur & Friends

  • Advertising
  • March 1, 2016
  • Damien Venuto
Dentsu Aegis acquires majority stake in Barnes, Catmur & Friends

The Dentsu Aegis Network today announced that it had acquired a majority share in Barnes, Catmur and Friends (BC&F), an agency which has over the last two decades become one of the most prominent indies in the industry. PLUS: BC&F wins a bigger piece of the Jetstar business.

Read more

Read this or the kitten dies

  • And Another Thing ...
  • June 16, 2015
  • Paul Catmur
Read this or the kitten dies

We humans like to think we're rational creatures. But we're not, says Paul Catmur. And marketers need to remember that.

Read more

And another thing: how to win an award at Cannes

  • And Another Thing ...
  • May 20, 2015
  • Paul Catmur
And another thing: how to win an award at Cannes

Advertising awards are very important. We know this because there are a lot of them and agencies spend a fortune entering them. Almost all of this money is wasted, says Paul Catmur, so here are some are some insider tips for those wishing to improve their odds.

Read more

Inside: Barnes, Catmur & Friends

  • Advertising
  • May 12, 2015
  • Ben Fahy
Inside: Barnes, Catmur & Friends
Daniel Barnes, Paul Catmur and Luke Farmer

Back in 1996, Daniel Barnes started up his own agency. In 2008, he was joined by Paul Catmur, who moved down the road from his role as ECD at DDB to fight the independent fight. And seven years on, Barnes Catmur & Friends has established a solid reputation for pumping out effective work, its in-house media model is catching a bit of attention and some big clients have come knocking recently.

Read more

Year in Review - Paul Catmur, Barnes, Catmur & Friends

  • Year in Review
  • December 19, 2014
  • StopPress Team
Year in Review - Paul Catmur, Barnes, Catmur & Friends

In keeping with an ongoing tradition, a few industry players gave us their take on the year for our annual opinion harvest. Here's what Paul Catmur, the creative managing partner of Barnes, Catmur & Friends, thought about 2014.

Read more

And another thing: planting a flag

  • And Another Thing ...
  • December 17, 2014
  • Paul Catmur
And another thing: planting a flag

The in-built handbrake to New Zealand’s economic progress is demonstrated by the opposition to the long overdue changing of the flag, says Paul Catmur.

Read more

The Generosity Journal: Ant Salmon

  • Generosity Journal
  • October 31, 2014
  • Ant Salmon
The Generosity Journal: Ant Salmon

As part of our series with the One Percent Collective that's dedicated to celebrating good work and inspiring a bit more generosity, Ant Salmon, managing director of Big Communications, doffs his cap to Andy McDowell and all the others who have done their own thing.

Read more

And another thing: yes, your bum does look big in that

  • And Another Thing ...
  • October 20, 2014
  • Paul Catmur
And another thing: yes, your bum does look big in that

Paul Catmur, the creative managing partner of Barnes, Catmur & Friends, shares his views on life, advertising and other annoyances, such as the unwillingness of the magazine industry to accept the unvarnished truth.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit