Subaru might hail from Japan, but the car brand has done a pretty solid job of integrating itself into the local landscape over the last few decades. Whether it’s on the rally track, in suburban Auckland or on some desolate beach up north, you don’t need to look far to see the blue and silver insignia pasted onto a vehicle. It’s this connection to the local market that Barnes, Catmur & Friends Dentsu was looking to tap into in a new 60-second spot for the brand.
Marketing, advertising & media intelligence
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what Paul Catmur, managing partner and executive creative director, Barnes, Catmur & Friends Dentsu, has to say.
In the wake of Prime Minister John Key's resignation, Barnes, Catmur & Friends Dentsu managing partner and executive creative director Paul Catmur has a confession to make.
We pit two industry heavyweights against each other in a debate on a contentious topic. The first round sees Tangible Media chief executive John Baker taking on Barnes Catmur & Friends Dentsu executive creative director Paul Catmur. PLUS: vote for the winner.
The Dentsu Aegis Network today announced that it had acquired a majority share in Barnes, Catmur and Friends (BC&F), an agency which has over the last two decades become one of the most prominent indies in the industry. PLUS: BC&F wins a bigger piece of the Jetstar business.
Paul Catmur on the difficulty advertisers face in the fickle digital age to compete with all the cats, celebrities and Blackburn self-pleasurers out there.
We humans like to think we're rational creatures. But we're not, says Paul Catmur. And marketers need to remember that.
Advertising awards are very important. We know this because there are a lot of them and agencies spend a fortune entering them. Almost all of this money is wasted, says Paul Catmur, so here are some are some insider tips for those wishing to improve their odds.
Back in 1996, Daniel Barnes started up his own agency. In 2008, he was joined by Paul Catmur, who moved down the road from his role as ECD at DDB to fight the independent fight. And seven years on, Barnes Catmur & Friends has established a solid reputation for pumping out effective work, its in-house media model is catching a bit of attention and some big clients have come knocking recently.
Consumers don’t make a distinction between digital and traditional when it comes to marketing content, says Paul Catmur. So why should the industry?
In keeping with an ongoing tradition, a few industry players gave us their take on the year for our annual opinion harvest. Here's what Paul Catmur, the creative managing partner of Barnes, Catmur & Friends, thought about 2014.
The in-built handbrake to New Zealand’s economic progress is demonstrated by the opposition to the long overdue changing of the flag, says Paul Catmur.
As part of our series with the One Percent Collective that's dedicated to celebrating good work and inspiring a bit more generosity, Ant Salmon, managing director of Big Communications, doffs his cap to Andy McDowell and all the others who have done their own thing.
Paul Catmur, the creative managing partner of Barnes, Catmur & Friends, shares his views on life, advertising and other annoyances, such as the unwillingness of the magazine industry to accept the unvarnished truth.
Barnes, Catmur & Friends' Paul Catmur shares his thoughts on Geoff Ross' journey to becoming "a vodka millionaire and New Zealand’s favourite business guru".