articles tagged 'Paul Catmur'

September 21 2012: The day the social media dream died

  • Voices
  • September 21, 2017
  • Paul Catmur
September 21 2012: The day the social media dream died
Facebook

September 21 marks the five-year anniversary of the day when Facebook turned social media into just plain ‘media’. This date is probably worth noting, if not necessarily celebrating, as it marks the end of the dream of brands having unlimited conversations with their fans for free.

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Not quite Kiwi, but still Kiwi as: Subaru trumpets its connection to New Zealand

  • Advertising
  • January 23, 2017
  • StopPress Team
Not quite Kiwi, but still Kiwi as: Subaru trumpets its connection to New Zealand

Subaru might hail from Japan, but the car brand has done a pretty solid job of integrating itself into the local landscape over the last few decades. Whether it’s on the rally track, in suburban Auckland or on some desolate beach up north, you don’t need to look far to see the blue and silver insignia pasted onto a vehicle. It’s this connection to the local market that Barnes, Catmur & Friends Dentsu was looking to tap into in a new 60-second spot for the brand.

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Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...
voices

Head to head: content is king?

  • Opinion
  • June 20, 2016
  • John Baker & Paul Catmur
Head to head: content is king?

We pit two industry heavyweights against each other in a debate on a contentious topic. The first round sees Tangible Media chief executive John Baker taking on Barnes Catmur & Friends Dentsu executive creative director Paul Catmur. PLUS: vote for the winner.

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Dentsu Aegis acquires majority stake in Barnes, Catmur & Friends

  • Advertising
  • March 1, 2016
  • Damien Venuto
Dentsu Aegis acquires majority stake in Barnes, Catmur & Friends

The Dentsu Aegis Network today announced that it had acquired a majority share in Barnes, Catmur and Friends (BC&F), an agency which has over the last two decades become one of the most prominent indies in the industry. PLUS: BC&F wins a bigger piece of the Jetstar business.

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Read this or the kitten dies

  • And Another Thing ...
  • June 16, 2015
  • Paul Catmur
Read this or the kitten dies

We humans like to think we're rational creatures. But we're not, says Paul Catmur. And marketers need to remember that.

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And another thing: how to win an award at Cannes

  • And Another Thing ...
  • May 20, 2015
  • Paul Catmur
And another thing: how to win an award at Cannes

Advertising awards are very important. We know this because there are a lot of them and agencies spend a fortune entering them. Almost all of this money is wasted, says Paul Catmur, so here are some are some insider tips for those wishing to improve their odds.

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Inside: Barnes, Catmur & Friends

  • Advertising
  • May 12, 2015
  • Ben Fahy
Inside: Barnes, Catmur & Friends
Daniel Barnes, Paul Catmur and Luke Farmer

Back in 1996, Daniel Barnes started up his own agency. In 2008, he was joined by Paul Catmur, who moved down the road from his role as ECD at DDB to fight the independent fight. And seven years on, Barnes Catmur & Friends has established a solid reputation for pumping out effective work, its in-house media model is catching a bit of attention and some big clients have come knocking recently.

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Year in Review - Paul Catmur, Barnes, Catmur & Friends

  • Year in Review
  • December 19, 2014
  • StopPress Team
Year in Review - Paul Catmur, Barnes, Catmur & Friends

In keeping with an ongoing tradition, a few industry players gave us their take on the year for our annual opinion harvest. Here's what Paul Catmur, the creative managing partner of Barnes, Catmur & Friends, thought about 2014.

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And another thing: planting a flag

  • And Another Thing ...
  • December 17, 2014
  • Paul Catmur
And another thing: planting a flag

The in-built handbrake to New Zealand’s economic progress is demonstrated by the opposition to the long overdue changing of the flag, says Paul Catmur.

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The Generosity Journal: Ant Salmon

  • Generosity Journal
  • October 31, 2014
  • Ant Salmon
The Generosity Journal: Ant Salmon

As part of our series with the One Percent Collective that's dedicated to celebrating good work and inspiring a bit more generosity, Ant Salmon, managing director of Big Communications, doffs his cap to Andy McDowell and all the others who have done their own thing.

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