articles tagged 'NZ Rugby World'

Don’t be an idiot, have a Glossie. Colenso BBDO takes out May Glossies win with DB Export Dry ad

  • Glossies
  • June 15, 2012
  • Deirdre Robert
Don’t be an idiot, have a Glossie. Colenso BBDO takes out May Glossies win with DB Export Dry ad

As you wind down and get set for your two days off ahead of the next week, spare a thought for Colenso BBDO’s copywriter Simon Vicars. The poor bloke was sitting in an airport lounge when we called him, getting ready to wing his way to Fiji for a week’s “work”. Then we had to break the news Colenso BBDO had won the May round of The Glossies with 34 percent of the votes for its ‘Idiot’ print ad in NZ Rugby World. ‘Idiot’, part of DB Export Dry’s ‘The Wine is Over’ campaign, put itself a fare distance ahead of its closest rivals. Bettle’s Langham ad, featured in New Idea, placed second with 22 percent of votes while BCG2’s effort for Audi in Metro earned it third place with a 16 percent share of votes.

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Crouch, print, engage: Tangible launches two new brand extensions

  • Marketing
  • March 21, 2012
  • Ben Fahy
Crouch, print, engage: Tangible launches two new brand extensions

Yesterday's ASA figures showed a $10 million decrease in ad revenue for the mag industry. And fairly tight times are forcing publishers to innovate, whether it be through branded content, new advertorial products, online initiatives or special issues like Tangible Media's just-launched NZ Rugby World 1st XV and The New Zealand Weddings Planner. 

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Movings/Shakings: February 23

  • movingsshakings
  • February 22, 2012
  • StopPress Team
Movings/Shakings: February 23

Rod Vaughan joins the NBR, TVNZ announces Guyon Espiner's replacement for Q+A, fast Foxtrot means changes at Tango, Rochelle Weaver swaps bus shelters for banks, Martin Shanahan puts some new boots on at Tangible Media, The Pond continues to burst its banks, TradeMe trades up, mobile advertising network InMobi launches in New Zealand, the PR Shop adds to its Aussie arsenal, Tina McIntosh embraces the child within and Ben English takes over at Adobe.

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Click, type, win Wellington Sevens tickets

  • Win
  • January 18, 2012
  • StopPress Team
Click, type, win Wellington Sevens tickets

Every year, tickets to one of the best events on New Zealand's sporting calendar, the Wellington Sevens, sell out in minutes. The 2012 edition, which now has Hertz as naming rights sponsor, has already sold out, but never fear, because our cauliflower-eared friends at NZ Rugby World have got a couple of tickets to give away. All you need to do is send a message from your brain to your fingers, click here and fill in a few details. Then, if you win, you just have to come up with an amazing costume idea like this.

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NZ Rugby World goes back to school with First XV Yearbook

  • Marketing
  • November 2, 2011
  • Ben Fahy
NZ Rugby World goes back to school with First XV Yearbook

Just as sales of tennis racquets always go up in the UK after Wimbledon when mere mortals are inspired to play, thousands of rugby balls were being kicked around the day after the All Blacks' victory as kids all over New Zealand dreamed of becoming the next Beaver. And, in an effort to tap into the increased interest in the sport at all levels and, at the same time, prepare future stars for life in the professional era, NZ Rugby World and the New Zealand Rugby Players Association (NZRAP) are set to release a special annual publication dedicated to First XV rugby. 

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McCaw opens up—literally—for NZ Rugby World's All Black jersey unveiling

  • Advertising
  • August 4, 2011
  • Ben Fahy
McCaw opens up—literally—for NZ Rugby World's All Black jersey unveiling

Print is often seen as the poor cousin of the media mix when it comes to creativity in advertising, especially when compared to some of the tricks now able to be performed in the online realm. But occasionally a publisher shows what can be done with good fashioned old paper and ink and NZ Rugby World has backed up its supreme accolades at the recent Magazine Awards with a very well-timed 'barndoor' cover on the August issue featuring our Dear Captain resplendent in Adidas' new All Blacks jersey.

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Supreme magazine honours supreme team with Steinlager-sponsored collector's edition

  • Marketing
  • July 5, 2011
  • Ben Fahy
Supreme magazine honours supreme team with Steinlager-sponsored collector's edition

Where there is rugby, there is often beer, as anyone who's visited the clubrooms after a game anywhere in New Zealand could probably well attest. And Lion and Tangible Media's NZ Rugby World have joined forces to put out a special collector's edition that takes an in-depth look at the All Blacks' tremendous achievements over the past 25 years and is sponsored exclusively by Steinlager to coincide with the 25th anniversary of its support of the All Blacks and the launch of its new 'We Believe' campaign.

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Ruggers rejoice as NZ Rugby World takes top magazine honours

  • Media
  • June 24, 2011
  • Ben Fahy
Ruggers rejoice as NZ Rugby World takes top magazine honours

John Baker If our office is any guide, there are plenty of bleary-eyed, slow-moving, grease-craving media folk today following the mid-winter Christmas party that is the Magazine Awards last night at the Pullman. And, after 56 awards across 14 categories were handed out, it was a night for the ruggers to celebrate, with Tangible Media's NZ Rugby World taking home the top two awards of the night, supreme editor of the year for Gregor Paul and supreme magazine of the year.

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