articles tagged 'New World'
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Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
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The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
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Merger Mania
All our stories on the nation's two failed mergers in one place
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Bauer Beyond the Page
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The Indies
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AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
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Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

New World sends kids on a virtual Easter egg hunt

  • Advertising
  • March 31, 2017
  • StopPress Team
New World sends kids on a virtual Easter egg hunt

Running around the house and backyard in search for chocolate eggs has long been the definition of Easter. Now, New World and 99 have given the popular past-time a modern day twist by putting it into an augmented reality game.

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Sharing the glory: New World and Bay Audiology take home September Ad Impact Awards

  • Advertising
  • October 28, 2016
  • StopPress Team
Sharing the glory: New World and Bay Audiology take home September Ad Impact Awards

September proved to be the month of storytelling, with many high quality adverts on our screens and Colmar Brunton finding the New Zealand public unable to pick a favourite out of New World’s ‘Little Garden’ and Bay Audiology’s ‘Hearing check’. In the end, the consumer research firm succumbed and gave both adverts September Ad Impact Awards.

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voices

Small start, big potential: New World trades Little Shop for Little Garden

  • Advertising
  • September 13, 2016
  • Holly Bagge
Small start, big potential: New World trades Little Shop for Little Garden

New World has released its latest collectible miniatures, but this time it’s not tiny plastic Nutri-Grain packets, cooking oil or Super Wine biscuits. Instead, it’s taken a more sustainable turn and has launched Little Garden, enabling kids to collect miniature seedling kits. We chat to GoodSense managing director Kath Dewar about New World’s decision to move away from plastic collectibles.

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New World launches campaign to make New Zealand happiest country in the world

  • Advertising
  • August 15, 2016
  • StopPress Team
New World launches campaign to make New Zealand happiest country in the world

New Zealand is currently ranked as the eighth happiest nation in the world, coming in behind the likes of Denmark, Switzerland, Iceland, Norway, Finland, Canada and the Netherlands, according to the latest edition of the World Happiness Report. While certainly a strong showing for our small island nation, New World doesn't think it's good enough and has launched a new campaign via Colenso BBDO premised on making New Zealand the happiest nation in the world.

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Is commercialisation killing Christmas?

  • Advertising
  • December 11, 2015
  • Elly Strang
Is commercialisation killing Christmas?

With the annual slam of Christmas commercial messaging hitting us from all sides, it comes as little surprise that 59 percent of Kiwis feel that Christmas has become too commercial. So are brands doing themselves a disservice by focusing on sales rather than more traditional Christmas messaging?

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