articles tagged 'New World'

Ads of the Week: 14 November

  • TVC of the Week
  • November 14, 2017
  • StopPress Team
Ads of the Week: 14 November

This week New World, Arnott's, Briscoes and Kiwiplates show us how it's done.

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New World brings back Noel to uncover his true identity

  • Advertising
  • November 10, 2017
  • StopPress Team
New World brings back Noel to uncover his true identity

It’s not Christmas until New World’s heart-warming Noel character makes an appearance, and this year he’s back to confuse more children, and even the police, in a madcap journey by 99.

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Ads of the Week: 12 September

  • TVC of the Week
  • September 12, 2017
  • StopPress Team
Ads of the Week: 12 September

Take a bow ANZ, Health Promotion Agency and New World.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

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New World sends kids on a virtual Easter egg hunt

  • Advertising
  • March 31, 2017
  • StopPress Team
New World sends kids on a virtual Easter egg hunt

Running around the house and backyard in search for chocolate eggs has long been the definition of Easter. Now, New World and 99 have given the popular past-time a modern day twist by putting it into an augmented reality game.

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Sharing the glory: New World and Bay Audiology take home September Ad Impact Awards

  • Advertising
  • October 28, 2016
  • StopPress Team
Sharing the glory: New World and Bay Audiology take home September Ad Impact Awards

September proved to be the month of storytelling, with many high quality adverts on our screens and Colmar Brunton finding the New Zealand public unable to pick a favourite out of New World’s ‘Little Garden’ and Bay Audiology’s ‘Hearing check’. In the end, the consumer research firm succumbed and gave both adverts September Ad Impact Awards.

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voices

Ads of the Week: 25 October

  • TVC of the Week
  • October 25, 2016
  • StopPress Team
Ads of the Week: 25 October

Raise a glass for Vinomofo, Adidas and New World.

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New World rolls out round two of its campaign to boost New Zealand's happiness

  • Advertising
  • October 19, 2016
  • StopPress Team
New World rolls out round two of its campaign to boost New Zealand's happiness

New World has released the next installment of its Happier New Zealand campaign in which it ponders what the country would look like if it was happier in the hopes of improving its rank as eighth happiest nation in the world.

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Building loyalty: New World takes its programme nationwide while Countdown and AA Smartfuel join forces

  • Brand
  • October 7, 2016
  • Elly Strang
Building loyalty: New World takes its programme nationwide while Countdown and AA Smartfuel join forces

Loyalty programmes are the latest brand experience to feel some disruption as brands collaborate or diversify. Elly Strang takes a look New World's roll out of a nationwide clubcard, and Countdown and AA Smartfuel's joint loyalty scheme.

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Hypothetical laughs from 2degrees take out Ad Impact award for August

  • Advertising
  • October 6, 2016
  • StopPress Team
Hypothetical laughs from 2degrees take out Ad Impact award for August

2degrees has come out on top of Colmar Brunton's August Ad Impact Award for its ‘Where does your data disappear to’ TVC, via Special Group and The Sweet Shop, which gets creative to explain mobile data to consumers.

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Ads of the week: 13 September

  • TVC of the week
  • September 13, 2016
  • StopPress Team
Ads of the week: 13 September

Hats off to New World, Noel Leeming, Slingshot and Westpac.

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Small start, big potential: New World trades Little Shop for Little Garden

  • Advertising
  • September 13, 2016
  • Holly Bagge
Small start, big potential: New World trades Little Shop for Little Garden

New World has released its latest collectible miniatures, but this time it’s not tiny plastic Nutri-Grain packets, cooking oil or Super Wine biscuits. Instead, it’s taken a more sustainable turn and has launched Little Garden, enabling kids to collect miniature seedling kits. We chat to GoodSense managing director Kath Dewar about New World’s decision to move away from plastic collectibles.

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Ads of the week: 16 August

  • TVC of the Week
  • August 16, 2016
  • StopPress Team
Ads of the week: 16 August

A round of applause for 2degrees, ASB and New World.

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New World launches campaign to make New Zealand happiest country in the world

  • Advertising
  • August 15, 2016
  • StopPress Team
New World launches campaign to make New Zealand happiest country in the world

New Zealand is currently ranked as the eighth happiest nation in the world, coming in behind the likes of Denmark, Switzerland, Iceland, Norway, Finland, Canada and the Netherlands, according to the latest edition of the World Happiness Report. While certainly a strong showing for our small island nation, New World doesn't think it's good enough and has launched a new campaign via Colenso BBDO premised on making New Zealand the happiest nation in the world.

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Is commercialisation killing Christmas?

  • Advertising
  • December 11, 2015
  • Elly Strang
Is commercialisation killing Christmas?

With the annual slam of Christmas commercial messaging hitting us from all sides, it comes as little surprise that 59 percent of Kiwis feel that Christmas has become too commercial. So are brands doing themselves a disservice by focusing on sales rather than more traditional Christmas messaging?

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TVCs of the Week: 24 November

  • TVC of the week
  • November 24, 2015
TVCs of the Week: 24 November

New World, NZME and Positively Wellington Tourism each nab a place on the podium this week.

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