With digital spaces opening up new ways for magazine brands to extend beyond the page, we take a look at which titles are best utilising social media to engage audiences.
Marketing, advertising & media intelligence
At a time when media is often forced upon consumers, magazines have an unlikely advantage in letting readers choose whether they want to engage. And with titles winning as much as 192 minutes of reader time, it’s a choice still being made regularly.
There's a lot to be celebrated as the MPA's Magazine 360 September top 10 publications for every platform show magazine audiences are far greater than readership alone.
Top 10 Magazines: New Zealand Geographic makes first appearance on the list, AA Directions continues to lead
Nielsen has released its latest National Readership Survey to reveal New Zealand's top 10 magazines according to readership. And while AA Directions remains well ahead of its competitors, New Zealand Geographic's digital drive has grown its print readership enough to see it make the list for the first time.
The print industry has been through tumultuous times lately, so to most, it might seem like an unwise idea to start up a magazine. Together Journal founder Greta Kenyon thought it was a risk worth taking, and the gamble paid off – the design-driven publication created in New Zealand is now stocked in stores globally, including over 300 Barnes & Nobles stores in the US.