It appears romance is key when it comes to relationships and newspaper advertising, with February’s Ad of the Month taken out by DDB for its Lion Red’s Valentines Day inspired ad.
Nostalgia certainly worked for Steinlager last year when it brought back the white can for the RWC. So Lion has decided to take a leaf out of that book for Lion Red by bringing back a limited edition number from 1972 to celebrate 40 years of red cans.
Everyone seems to be taking the American approach and neither confirming or denying who has nabbed the Lion Red and Waikato Draught business, but after talking to psychics, futurists and a few other humans, it seems fairly safe to assume that Lion’s unloved children have found new parents in the form of DDB and Josh&Jamie/Assignment.
There’s been plenty of pitchy business of late and the most recent news is that Saatchi & Saatchi has won the Sanitarium account and .99 has retained the New World business.