UK artist Simon Beck does some remarkable things with his feet. And Icebreaker has hooked up with him to launch its new season collection and, at the same time, raise money to fight climate change.
Plenty of Kiwis have Icebreaker products in their drawers, and, as the brand has gradually expanded outside of New Zealand’s borders, so do an increasing number of foreign folk. And now the pioneering apparel brand has decided to partner with DDB New Zealand to help gets its woolly gear on more of them.
Changes at Assignment Group, Sovereign, the MPA, Bauer, Shine, Sky, Icebreaker, More FM and PRINZ.
Lou Kuegler moves up the chain in Asia, Ngage Media finds a new head of sales, Icebreaker focuses on digital, Accentuate adds some academic rigour, Purple Sherbert announces a little addition, and Mi9 adds another.
The Research Agency welcomes an international research heavyweight, Eleven\PR snatches a couple from PPR, Ambient Group ramps up its experiential and talent offering, Firebrand does some of its own recruiting, Rob Fyfe wraps up warm with Icebreaker, Komli NZ wins About.com, In Motion Post gets a slice of Bunnings, JOOB announces one of its regional big dogs and a couple of Auckland dining hotspots get some international attention.
While all the talk in DDB land is about the big merge between Rapp and Tribal DDB, Mango Communications continues to blaze a rather successful trail and has managed to get hold of a wee beauty: the public relations account for Icebreaker in the New Zealand market.