Accenture Interactive’s Ben Morgan takes a look at how Kiwis are increasingly using their devices for everyday activities, and how organisations can keep up with the demand for content.
Marketing, advertising & media intelligence
This week, TVNZ’s New Blood initiative went live, as more than 20 pieces of short-form content found a home on TVNZ.co.nz, YouTube and Facebook.
New Zealand Weddings magazine has unveiled new layouts on both its digital and print platforms, giving brides-to-be inspiration for every aspect of their day through elegant and easy to navigate planning tools.
Chemistry Interaction senior account manager Mel Moss on strategically attracting customers and keeping up with key digital trends.
The competition for content is heating up. Customers don't want one service, they want choices that fit the type of household they are and the individual tastes in their household. Kym Niblock talks about making sure people choose Lightbox from a suite of video-on-demand services.
As Faris Yakob argues, attention is a finite resource, yet the amount of content continues to grow, so something has to give. From inane Facebook posts to in-depth investigative pieces, the term content is nigh-on useless as a descriptor because it is so broad. And, writing in McSweeneys, Kendra Eash illustrates that brilliantly with her story 'And on the Eighth Day, God Created Content'.
As more marketers and agencies embrace content, Neville Doyle says they need to remember what they’re up against and make sure it’s meaningful.