articles tagged 'Content'

You are your own content

  • Voices
  • February 12, 2018
  • Ben Morgan
You are your own content

Accenture Interactive’s Ben Morgan takes a look at how Kiwis are increasingly using their devices for everyday activities, and how organisations can keep up with the demand for content.

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TVNZ launches New Blood, gets experimental with short-form content

  • Media
  • September 8, 2017
  • Erin McKenzie
TVNZ launches New Blood, gets experimental with short-form content

This week, TVNZ’s New Blood initiative went live, as more than 20 pieces of short-form content found a home on TVNZ.co.nz, YouTube and Facebook.

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New Zealand Weddings unveils its new look

  • Design
  • September 28, 2016
  • StopPress Team
New Zealand Weddings unveils its new look

​New Zealand Weddings magazine has unveiled new layouts on both its digital and print platforms, giving brides-to-be inspiration for every aspect of their day through elegant and easy to navigate planning tools.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media

topics
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

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Winning the content battle isn't about producing as much as possible argues Mel Moss

  • Opinion
  • June 8, 2016
  • Mel Moss
Winning the content battle isn't about producing as much as possible argues Mel Moss

Chemistry Interaction senior account manager Mel Moss on strategically attracting customers and keeping up with key digital trends.

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Lightbox CEO Kym Niblock on giving customers choice

  • Tech
  • June 3, 2016
  • Kym Niblock
Lightbox CEO Kym Niblock on giving customers choice

The competition for content is heating up. Customers don't want one service, they want choices that fit the type of household they are and the individual tastes in their household. Kym Niblock talks about making sure people choose Lightbox from a suite of video-on-demand services.

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voices

The pipes, the pipes need filling

  • PopPress
  • February 26, 2016
  • StopPress Team
The pipes, the pipes need filling

As Faris Yakob argues, attention is a finite resource, yet the amount of content continues to grow, so something has to give. From inane Facebook posts to in-depth investigative pieces, the term content is nigh-on useless as a descriptor because it is so broad. And, writing in McSweeneys, Kendra Eash illustrates that brilliantly with her story 'And on the Eighth Day, God Created Content'.

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The content paradox: more isn't necessarily better

  • June 25, 2015
  • Neville Doyle
The content paradox: more isn't necessarily better
Image credit: Eddie Monotone

As more marketers and agencies embrace content, Neville Doyle says they need to remember what they’re up against and make sure it’s meaningful.

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