articles tagged 'Contagion'

Saatchi & Saatchi and Starcom pick up Chorus account

  • Advertising
  • March 20, 2017
  • StopPress Team
Saatchi & Saatchi and Starcom pick up Chorus account

Saatchi & Saatchi and Starcom New Zealand have been appointed by Chorus as its new creative and media agencies, following a competitive pitch that began at the end of 2016. The win sees incumbent agency Contagion hand over the account.

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Beehive enters sausage market, with brand campaign to match

  • Advertising
  • November 4, 2016
  • Jessica-Belle Greer
Beehive enters sausage market, with brand campaign to match

It took a new range of sausages for the Premier Beehive to produce its first brand campaign in over a decade. And now, with advertising partner Contagion, the previously bacon and ham brand has launched a nation-wide campaign to get bacon lovers to embrace the banger.

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Crossing the social chasm

  • Tinker Taylor
  • August 10, 2016
  • Dean Taylor
Crossing the social chasm

Social influence doesn’t just happen by accident, argues Dean Taylor. It’s often the result of a strategic plan well executed.

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Contagion recruits a pair of replacements for Thompson

  • Movings/Shakings, brought to you by Marsden Inch
  • April 26, 2016
  • Damien Venuto
Contagion recruits a pair of replacements for Thompson

The departure of former partner Richard Thompson to KPEX earlier this year left a significant gap in the executive team at Contagion, but the agency has now announced a pair of replacements. “It’s been a long search,” says Contagion managing partner Dean Taylor. “Richard hasn’t been an easy man to replace. In fact, it’s taken two people to replace him.”

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Polygamous or monogamous? Harmoney appoints Contagion after playing the field with project-based partnerships

  • Advertising
  • March 4, 2016
  • Damien Venuto
Polygamous or monogamous? Harmoney appoints Contagion after playing the field with project-based partnerships

Peer-to-peer lending site Harmoney has appointed Contagion to its advertising account after a pitch understood to have also involved Goodfolk and Problem Child. This news follows on from a period of relative polygamy for Harmoney, with the company taking its marketing business in-house last year and handing out project work to a range of agencies, including True, Goodfolk, JustOne and Latch Digital.

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Barnes, Catmur and Friends takes 'more of a backseat' as Southern Cross Health appoints Contagion

  • Advertising
  • March 1, 2016
  • Damien Venuto
Barnes, Catmur and Friends takes 'more of a backseat' as Southern Cross Health appoints Contagion

Southern Cross Health Society has appointed Contagion as its lead agency. The appointment means Contagion will now help develop and implement Southern Cross' marketing strategy, creative, social and media work. Southern Cross Health society head of product and marketing Chris Watney says that Contagion will now be responsible for the day-to-day agency tasks and that Barnes, Catmur & Friends (the lead creative agency for the last eight years) "would be taking more of a backseat."

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LG and Contagion welcome David Warner to the dark side

  • Advertising
  • November 27, 2015
  • StopPress Team
LG and Contagion welcome David Warner to the dark side

The first day night test match in history, to be played with a pink ball instead of the usual red, begins today and Australian opener David Warner is likely to be a major threat to Kiwi hopes. But how good is he in the dark?

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Fonterra Brands calls on the power of Annabel Langbein—and the power of the table—to get Kiwis cooking

  • Content marketing
  • November 13, 2015
  • Ben Fahy
Fonterra Brands calls on the power of Annabel Langbein—and the power of the table—to get Kiwis cooking

The holy grail of content marketing is to create a win-win-win: something that’s good for the consumers, good for the brand and good for the ambassadors/publishers. And Fonterra Brands, Annabel Langbein and Milk reckon they’ve done just that with a new content-led campaign/'inspiration platform' called ‘We Are What We Eat’, which aims to provide Kiwis with the tools to cook more often and more simply—and, at the same time, promote the surprisingly large benefits of getting the family around the table.

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In memory of dial-up tones, frozen faces and broken links: Contagion and Chorus put early internet moments on display

  • Advertising
  • October 12, 2015
  • StopPress Team
In memory of dial-up tones, frozen faces and broken links: Contagion and Chorus put early internet moments on display

The stuttering dial-up tone of a modem typified the internet experience in the 1990s and early 2000s. And in those early online days, there were no guarantees. The line could be dropped any moment. YouTube clips buffered for longer than they played. And video calls were reduced to an unimaginably awkward series of frozen snapshots of family members. Lest we forget how far we have come since these struggles, Contagion has released a new campaign for Chorus, which shows iconic early internet moments on display in what appears to be a museum.

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Home is where the Harcourts agent is: the real estate company gets emotive with first national brand campaign in nearly a decade

  • Advertising
  • September 30, 2015
  • StopPress Team
Home is where the Harcourts agent is: the real estate company gets emotive with first national brand campaign in nearly a decade

Ads for real estate companies have long been filled with happy families, keys and smiling real estate agents and while these same tropes still apply, recently real estate companys' ads have become a lot more heartwarming. A campaign for Harcourts via Contagion called ‘With you all the way’ illustrates this, and follows a young family and their experience as time passes and they move from house to house through a longstanding relationship with Harcourts.

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