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Marketing, advertising & media intelligence
Energy Online is showing off its no contract deal in the form of a massive back tattoo that shows how life is full of regretful commitments.
Saatchi & Saatchi and Starcom New Zealand have been appointed by Chorus as its new creative and media agencies, following a competitive pitch that began at the end of 2016. The win sees incumbent agency Contagion hand over the account.
Southern Cross Health Society, with the help of Contagion, delivered some sun-smart sparkle to the Big Gay Out last Sunday with a glitter-filled sunblock.
With his mind still fresh from the holiday break, Contagion's Dean Taylor shares some thoughts on what marketers should be doing differently over the next 12 months.
In lieu of a Year in Review, Contagion managing director Dean Taylor looks at the young YouTube stars influencing toddlers' Christmas wish lists.
Contagion headed to Wall Street to promote Harmoney's peer-to-peer lending, asking money lenders on New York's most infamous lending street... wait, no they didn’t. They went to a quieter Wall Street in Hamilton, New Zealand, instead.
It took a new range of sausages for the Premier Beehive to produce its first brand campaign in over a decade. And now, with advertising partner Contagion, the previously bacon and ham brand has launched a nation-wide campaign to get bacon lovers to embrace the banger.
Social influence doesn’t just happen by accident, argues Dean Taylor. It’s often the result of a strategic plan well executed.
Contagion has reprised its ‘Door knocker’ campaign for Energy Online, this time introducing a dinosaur to terrorise door-to-door sales people.
The departure of former partner Richard Thompson to KPEX earlier this year left a significant gap in the executive team at Contagion, but the agency has now announced a pair of replacements. “It’s been a long search,” says Contagion managing partner Dean Taylor. “Richard hasn’t been an easy man to replace. In fact, it’s taken two people to replace him.”
Polygamous or monogamous? Harmoney appoints Contagion after playing the field with project-based partnerships
Peer-to-peer lending site Harmoney has appointed Contagion to its advertising account after a pitch understood to have also involved Goodfolk and Problem Child. This news follows on from a period of relative polygamy for Harmoney, with the company taking its marketing business in-house last year and handing out project work to a range of agencies, including True, Goodfolk, JustOne and Latch Digital.
Southern Cross Health Society has appointed Contagion as its lead agency. The appointment means Contagion will now help develop and implement Southern Cross' marketing strategy, creative, social and media work. Southern Cross Health society head of product and marketing Chris Watney says that Contagion will now be responsible for the day-to-day agency tasks and that Barnes, Catmur & Friends (the lead creative agency for the last eight years) "would be taking more of a backseat."
The first day night test match in history, to be played with a pink ball instead of the usual red, begins today and Australian opener David Warner is likely to be a major threat to Kiwi hopes. But how good is he in the dark?
Fonterra Brands calls on the power of Annabel Langbein—and the power of the table—to get Kiwis cooking
The holy grail of content marketing is to create a win-win-win: something that’s good for the consumers, good for the brand and good for the ambassadors/publishers. And Fonterra Brands, Annabel Langbein and Milk reckon they’ve done just that with a new content-led campaign/'inspiration platform' called ‘We Are What We Eat’, which aims to provide Kiwis with the tools to cook more often and more simply—and, at the same time, promote the surprisingly large benefits of getting the family around the table.