articles tagged 'Amber Coulter'

The rise and rise of foodie-ism

  • Opinion
  • April 18, 2017
  • Amber Coulter
The rise and rise of foodie-ism

TRA's Amber Coulter takes a look at our post-material world to see how food has become an experience from the way we eat it to the way we share it.

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Inside: TRA

  • Research
  • August 1, 2014
  • Ben Fahy
Inside: TRA

During the global financial crisis, the amount spent on research in New Zealand declined significantly, and the industry has struggled to gain back that ground after the recovery. But The Research Agency has grown at around 120 percent per year since it launched in 2007 and it has big ambitions to maintain that. Managing director Andrew Lewis discusses the reasons behind the company’s recent rebrand to TRA, the importance of embracing different disciplines, and why consumers need to be brought into the heart of the business.

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Year in Review: The Research Agency

  • Year in Review brought to you by Marsden Inch
  • January 21, 2013
  • StopPress Team
Year in Review: The Research Agency

While the research industry as a whole shrinks, The Research Agency continues to grow, with new staff, new clients and a few awards in 2012. Main brains Andrew Lewis, Amber Coulter and Connon Bray speak up.

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Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
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Media consumption is changing. But by how much?
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All our stories on the nation's two failed mergers in one place
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Over the course of this series of articles, we look at how always-nimble indy agencies ...
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AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
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It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
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Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
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Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
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Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...

The Research Agency gets a taste of the ASB reshuffle action

  • Advertising
  • April 11, 2012
  • StopPress Team
The Research Agency gets a taste of the ASB reshuffle action

The big news from last week was that ASB decided to move from Droga5 to Saatchi & Saatchi, bringing an end to ongoing speculation that relationship was on the ropes. And there's a bit more reshuffling to announce, with The Research Agency winning ASB's advertising and brand tracking research programme in a non-competitive pitch from the incumbent Colmar Brunton.

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The Year in Review: Andrew Lewis and Amber Coulter

  • Marketing
  • December 7, 2011
  • StopPress Team
The Year in Review: Andrew Lewis and Amber Coulter

Much like That Difficult Second Album Syndrome, it's very hard for companies to keep up the growth required to make it back onto the Deloitte Fast 50 list. But, perhaps not surprisingly considering it now works with big clients like IAG, ASB, Volkswagen, Frucor, NZ Lotteries and Vodafone, Auckland boutique The Research Agency managed to do that this year, ranked as the 42nd fastest growing company in New Zealand after taking 29th position in 2010. Here's what tickled the fancies—and got the goats—of its two partners Andrew Lewis and Amber Coulter. 

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