Pure SEO has released its 2018 New Zealand Internet Search Trends and Insights report that sheds light on how Kiwis engage with search engines, to inform businesses digital marketing strategies.
Marketing, advertising & media intelligence
Google has awarded Kiwi AdWords partner Localist for AdWords quality in a category open to its group of premier small and medium business Premier AdWords partners on both sides of the Tasman. The quality score measures how relevant ads are to users.
It wasn't just students learning lessons about digital marketing with a recent assignment to promote small businesses using AdWords. Businesses also got schooled about the value of cropping up early in searches and making themselves more accessible online.
While Google's AdWords scheme has taken plenty of wind out of the sails of print media—and traditional directory services—here and around the world, one thing Google lacks is the sales force on the ground to sell to the small to medium enterprises that make up such a big chunk of the economy. So, to remedy that, it partners up with resellers and New Zealand-based tech company Gopher has become the third local company alongside Yellow and Localist to be named as a Google AdWords premier SME partner.
It's the world’s biggest and fastest auction, it handles more micro-payments than all of the world’s stock exchanges and it was deemed fairly risky when it was launched almost exactly ten years ago, both by those responsible for coming up with it and by others. So bow down and give praise to (or, if you're in the newspaper business, swear at) the game changing advertising system known as AdWords, a system built by a team of Google engineers and salespeople who bet big on a few core insights and won.