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What keeps me up at night: Colenso BBDO's Mylene Ong

  • StopPress + Tech Futures Lab
  • May 15, 2018
  • StopPress Team
What keeps me up at night: Colenso BBDO's Mylene Ong

Colenso BBDO head of strategy Mylene Ong discusses what keeps her up at night as a part of a series in conjunction with Tech Futures Lab.

What worries you the most about technology?

The accelerated pace of humans becoming obsolete. Jobs are disappearing faster than we think. We are yet to experience the full repercussions of this new order. Both social and economic structures in every society would need to be broken down and rebuilt. 

This chaotic period of transition is what worries me most. There would be many casualties. Schools are preparing kids for sectors that are fast disappearing. Governments and companies are slow to put in place re-skilling programs. 

What excited you the most?

Who says control is an illusion? 

What’s your scariest prediction for the future?

A dystopian society which is driven primarily by scarcity of natural resources. Reading about Russia fortifying its military presence in the Arctic Circle, waiting for the ancient ice to melt in order to lay claim to the oil and natural gas buried underneath is truly depressing. 

If you could go back in time, what’s one technology advancement you would rave about to your great-grandparents?

That would be in the early 1800s. Just about every technology advancement today would be considered witchcraft to them.  

What do you think New Zealand will look like as a country in 2038?

On the surface, nothing too dissimilar to 2018. As a new New Zealander, my observation is that the speed of change is very much kept in check by the need for consensus. Take infrastructure for example, we are looking at Auckland’s second runway ready in 2028 and a new location for the Ports of Auckland in 30 years’ time. 

Underneath the seemingly similar facade, I do believe neighbourhoods will become more racially segregated. It would take at least two generations for proper assimilation without any government intervention. 

What’s your social media usage like?

Boring. 

Do you try limit how much personal information is available about you online?

I don’t volunteer information unnecessarily. 

What will be dead in the next five years? (Products, companies, trends, etc.)

Coins, currency notes and passports. 

What does your ideal robot look like?

De-constructed. There is absolutely no need to have a life-size human-like machine. If you need an extra pair of hands in the kitchen to slice and dice, have apparatus designed just for that. All controlled by your voice. 

Will the robots become sentient and kill us all?

I won’t rule it out. Mass destruction seems to go hand in hand with power and control. 

How likely is it that we’re living in a simulation?

You mean like in the movie Matrix? Well, they could at least make me look more like Trinity. 

How far should we take human enhancement? (Bionic limbs, computer chips in brains, designer babies)

It’s similar to how I view cosmetic surgery, elective surgery and life-saving emergency surgery, which is what the word “enhancement” seems to suggest. 

What’s the best use of a chatbot you’ve seen?

Roman Bot which was featured in this year’s SXSW. 

How would you feel about interacting with a chatbot fuelled by a deceased loved one’s texts and social media posts?

I assume it’s a personal chatbot, a loved one of mine. If that’s the case, I think it is potentially a good thing. 

What about being a part of a social credit systemBlack Mirror-style?

We’ve always lived in a social credit system, with or without technology. Throughout history! The difference moving forward is that the playing field will be more levelled. Ethnicity, socio-economic backgrounds, appearances and many other biases will be kept in check. 

Want to make a change in 2018?

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To read what's keeping other industry folk awake at night, click here.

This story is part of a content partnership with Tech Futures Lab.

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Buckle up: Vodafone shows the future is closer than we think

  • Advertising
  • July 20, 2018
  • StopPress Team
Buckle up: Vodafone shows the future is closer than we think

The future is here, or is it? Vodafone's new campaign by FCB takes a look at how far we've come and how far we have to go.

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The Hot List winners: most influential in media

Back for another year, NZ Marketing has selected the best of the bunch in the media business. While the editorial team put their heads together to figure out who and what came out on top for the judges' choice, our avid StopPress readers with their fingers on the pulse cast 11,293 votes to decide the People's Choice winners.

Crusaders do not have WiFi capability: Daikin explores the differences between a heat pump and rugby players

  • Advertising
  • July 19, 2018
  • StopPress Team
Crusaders do not have WiFi capability: Daikin explores the differences between a heat pump and rugby players

What’s the difference between a heat pump and a Crusader? Not much if the Daikin's new campaign is anything to go by but that doesn't stop the heat pump brand from searching for a connection to promote its sponsorship of the team.

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Back for another year, NZ Marketing has selected the best of the bunch in the media business. While the editorial team put their heads together to figure out who and what came out on top for the judges' choice, our avid StopPress readers with their fingers on the pulse cast 11,293 votes to decide the People's Choice winners.

Recreating the Christchurch Cathedral: Realityvirtual is calling all videographers and photographers to help bring the landmark back in VR

  • Media
  • July 19, 2018
  • Elly Strang
Recreating the Christchurch Cathedral: Realityvirtual is calling all videographers and photographers to help bring the landmark back in VR

Realityvirtual’s Simon Che de Boer recently had a hand in documenting one of the world’s most ancient civilisations in VR. And now, he’s keen to get to work on his passion project: local cultural preservation work of the Christchurch Cathedral. He wants to resurrect the old Cathedral in VR using publicly sourced photography, so is putting out a call to the public to submit any photos or videos they have of the building pre-earthquake, and using deep learning, a company can fill in the missing data and build a VR experience around this.

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2018 News Media Awards: News Corp Australia and Fairfax Media lead the finalists

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  • July 18, 2018
  • StopPress Team
2018 News Media Awards: News Corp Australia and Fairfax Media lead the finalists

The 2018 News Media Award finalists have been announced after a panel of 50 industry judges narrowed down the entries to shortlists across the 32 categories.

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Bayleys celebrates its Kiwi ingenuity in new campaign

  • Advertising
  • July 18, 2018
  • StopPress Team
Bayleys celebrates its Kiwi ingenuity in new campaign

Bayleys has launched a campaign that celebrates the real estate company’s ethos of teamwork and collaboration.

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ASA launches AdHelp service to help advertisers

  • Advertising
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  • StopPress Team
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  • Ad Impact
  • July 17, 2018
  • StopPress Team
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Movings/Shakings: 17 July

  • Movings/Shakings, brought to you by Marsden Inch
  • July 17, 2018
  • StopPress Team
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Adshel Live enters into Tauranga market

  • Advertising
  • July 16, 2018
Adshel Live enters into Tauranga market

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