Some things shouldn't be fragmented

  • PopPress
  • June 3, 2016
  • StopPress Team
Some things shouldn't be fragmented

​If you're looking for a tangible metaphor of the fragmentation in media, look no further than the 2 Cheap Cars billboard currently on show in Auckland. The company's single billboard has been split into three disparate sections, creating a completely disjointed message. 

The media placement clearly wasn't the best in this instance, but it strangely seems on-brand. It's as though the company is saying: "Screw this billboard. We're focusing on selling cheap cars." Which, in a sense, would actually make this a brilliant piece of advertising. 




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IBM Watson, the new voice of art?

  • PopPress
  • April 24, 2017
  • StopPress Team
IBM Watson, the new voice of art?

With more than 70 percent of Brazilians reported to have never stepped foot inside a museum, 'The Voice of Art', powered by IBM Watson, is making gallery visits a far more interactive pursuit.

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