Some things shouldn't be fragmented

  • PopPress
  • June 3, 2016
  • StopPress Team
Some things shouldn't be fragmented

​If you're looking for a tangible metaphor of the fragmentation in media, look no further than the 2 Cheap Cars billboard currently on show in Auckland. The company's single billboard has been split into three disparate sections, creating a completely disjointed message. 

The media placement clearly wasn't the best in this instance, but it strangely seems on-brand. It's as though the company is saying: "Screw this billboard. We're focusing on selling cheap cars." Which, in a sense, would actually make this a brilliant piece of advertising. 




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Cloudy with a chance of a tequila

  • PopPress
  • March 27, 2017
  • StopPress Team
Cloudy with a chance of a tequila

As Germany fights off the last of its dreary winter season, Mexico is looking to spice up those spontaneous bouts of rain with a storm cloud full of its national delight.

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