If you're looking for a tangible metaphor of the fragmentation in media, look no further than the 2 Cheap Cars billboard currently on show in Auckland. The company's single billboard has been split into three disparate sections, creating a completely disjointed message.
The media placement clearly wasn't the best in this instance, but it strangely seems on-brand. It's as though the company is saying: "Screw this billboard. We're focusing on selling cheap cars." Which, in a sense, would actually make this a brilliant piece of advertising.