Not-for-profit organisation Bias has released a new campaign that has since 3 March bounced around the internet, collecting millions of views along the way.
The short spot, which is based on the premise that we are all the same under our skins, shows several couples, who while dancing behind a giant X-ray screen are reduced to skeletal figures. When the couples step out from behind the screen, they are revealed as a diverse assortment of characters, illustrating that our biases and judgements are only skin deep.
As explained in the writeup on the YouTube channel, the campaign aims to raise awareness about subtle prejudices that many Americans hold:
"While the vast majority of Americans consider themselves unprejudiced, many of us unintentionally make snap judgments about people based on what we see—whether it’s race, age, gender, religion, sexuality, or disability. This may be a significant reason many people in the U.S. report they feel discriminated against. Subconscious prejudice—called 'implicit bias'—has profound implications for how we view and interact with others who are different from us. It can hinder a person’s ability to find a job, secure a loan, rent an apartment, or get a fair trial, perpetuating disparities in American society. The Love Has No Labels campaign challenges us to open our eyes to our bias and prejudice and work to stop it in ourselves, our friends, our families, and our colleagues. Rethink your bias at lovehasnolabels.com"
The 'love has no labels' website features information on the subtle forms of prejudice that people exhibit without realising it. Visitors to the site can also take a quiz to determine how significant their subtle prejudices are.