"The Olympics have always been a little gay"

  • PopPress
  • February 5, 2014
  • StopPress Team
"The Olympics have always been a little gay"

In response to Russia's continued condemnation of homosexuality as a mental illness, The Canadian Institute of Diversity and Inclusion has released a public service announcement that presents the two-person luge in particularly risqué fashion. The customary back and forth movements associated with the sport are accompanied by a backing track of The Human League's 'Don't you want me baby'. And then at the end of the 30-second ad, text saying "The games have always been a little gay. Let's fight to keep it that way," appears on the screen.  

The Canadian human rights organisation hopes that this campaign will help to spread awareness about the violations in Russia and also encourages equal rights supporters to change their Facebook profile pictures to a cartoon rendering of the two-man luge.

    

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Thanks for watching, or not

  • PopPress
  • June 28, 2017
  • StopPress Team
Thanks for watching, or not

Admit it, when you're watching TV and the ads come on, your head drops to your phone and remains there until the programme resumes. American telecommunications equipment company Qualcomm has embraced this phenomenon with some clever advertising.

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