McDonald's makes the straw great again

  • PopPress
  • February 16, 2017
  • StopPress Team
McDonald's makes the straw great again

In a ‘Special Event’ Facebook Live video, similar to an Apple announcement, McDonald's has announced a new Chocolate Shamrock shake and a game-changing straw to match.

With the new shake featuring a dual layer of chocolate and mint, McDonald’s teamed up with a “real team of actual super-duper smart aerospace engineers,” according to the presenter Austin Evans, to create a new straw that will allow for both flavours to be enjoyed at once.

The result, is the Suction Tube for Reverse Axial Withdrawal (straw for short), which Evans describes as both a “spectacularly unnecessary innovation” and a “technological breakthrough that will forever change the world of shakes” as it allows for an even amount of each flavour to be consumed at once.

Evans added the straw to the list of other innovations by McDonald’s, including the all-day breakfast, updated McNuggets and Big Macs, and bottles of Big Mac sauce.

To prove how good the straw is, it’s giving away 2000 straws while the Chocolate Shamrock shake is available. We understand it won’t be a feature on the New Zealand menu.

Not convinced by the new straw design? Watch the full 20-minute video below:

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Are you in the top 1 percent?

  • PopPress
  • April 26, 2017
Are you in the top 1 percent?

We've all seen those glitzy Forbes rich lists teeming with the world's millionaires and billionaires, but what about when it comes to regular people? How does your income stack up against the rest of the world? Global Rich List puts things in a bit of humbling perspective.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit