According to Samsung, the average British adult spends 61 days of their lives watching washing go round and round so it's a launched a campaign encouraging people to stop.
Called '#LifesTooShort', the video watches a washing machine spin for three and a half minutes, with just one interruption when a red sock is added. Who said you cant wash red socks in a load of whites?
It's designed to promote the Samsung QuickDrive, its fastest washing machine, and while the machine runs, text appears on the screen to explain the features that make it run so smoothly—almost hypnotic.
It's soon followed by the fact that British adults spend 88,904 minutes watching their washing go round and round. That's enough time to reach grade five on piano, become fluent in another language or driven twice around the world.