It’s a trap

  • PopPress
  • September 1, 2015
  • StopPress Team
It’s a trap

We all have those friends or know at least one person who only smokes when they drink, who’s a “social smoker” or who will only buy a pack in the weekends. 72and Sunny released an ad tackling the issue of social smoking called ‘It’s a Trap’.

The ad is set at a party where we hear a bunch of teenagers excuses as to why and how they socially smoke, with the spot beginning with the message that “Half of people who try cigarettes in college still smoke four years later” and ending with “Social smoking is still smoking”.

The spot also features various Internet memes, probably to keep it digestable for the young’uns.

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Is your agency pitch ready?

  • PopPress
  • September 19, 2017
  • StopPress Team
Is your agency pitch ready?

The NZME Agency team is enlisting Auckland agencies to get involved in some friendly competition, with the launch of its inaugural inter-agency cricket The Agency Super Smash Big Bash Premiere League competition.

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