Isreali beauty cosmetics retailer Super-Pharm and BBR Saatchi & Saatchi has put out a call for participants to join its Beauty Vlogger Academy.
The academy is in its second year and the aim is to teach participants about the make-up industry, being a trend setter and video editing as well as all the other information needed to know to become a successful beauty vlogger.
According to BBR Saatchi & Saatchi, the academy is the result of Israel's lack of beauty bloggers. Unlike the rest of the world, it says in the release, where women can turn to a number of YouTubers for advice on how to create the latest look, there are only a handful of Beauty YouTubers in Israel.
"That's why Super-Pharm decided to fill in the gap and launch a search for Israel's next big "Beauter'," reads the release.
Last year's 20 graduates are now making a name for themselves on YouTube and this year promises another 20 spots.