Games get real

  • PopPress
  • January 15, 2014
  • StopPress Team
Games get real

With ever better visuals, characters and stories, and even the addition of things like scents, games are getting more and more real. In its new TVC by Crispin, Porter and Bogusky, Microsoft warns obsessed gamers just how real things are getting.

The guy in this clip gets a few slashes from the game characters' swords during a bathroom break between playing sessions and again on the hand when he sits down to keep on with the game.

If it were any more real, it would be real, the tech giant says in blurb that goes with the aptly-named TVC, Immersive Gaming.

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Thanks for watching, or not

  • PopPress
  • June 28, 2017
  • StopPress Team
Thanks for watching, or not

Admit it, when you're watching TV and the ads come on, your head drops to your phone and remains there until the programme resumes. American telecommunications equipment company Qualcomm has embraced this phenomenon with some clever advertising.

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