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Year in Review: Brian Slade, Insight Creative

  • Year in Review
  • January 10, 2018
  • Brian Slade
Year in Review: Brian Slade, Insight Creative

1. Favourite local campaign that isn't yours

FCB — Secret Santa.

2. Favourite campaign that is yours

NZSO 2017 season.

3. Favourite international campaign

Be the Match (online bone marrow donation campaign)

4. Most significant launch/innovation/thing of the year

eSight - enabling the blind to see.

5. What should be un-invented?

Arsenal’s board after the October AGM.

6. Lamest trend

Plumping lips to be as big as possible!

7. Best brands

Airbnb

​8. Heroes

Hayden Smith - Kiwi Bank New Zealand Local Hero 2017 marine environmentalist.

9. Villains

Anyone involved in child abuse. Anyone who thinks child abuse is ok.

10. What died in 2017?

Dabbing. 

11. What’s the biggest mistake marketers will make in 2018?

Not knowing what their goals are. Why they’re doing what they are doing.

12. What’s the most Black Mirror/sci-fi horror thing likely to happen in the near future?

More chips and inserts into people for ‘convenience'.

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Ads of the Week: 17 July

  • TVC of the Week
  • July 17, 2018
  • StopPress Team
Ads of the Week: 17 July

ANZ, Spark and Forsyth Barr show us how it's done.

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Movings/Shakings: 17 July

  • Movings/Shakings, brought to you by Marsden Inch
  • July 17, 2018
  • StopPress Team
Movings/Shakings: 17 July

Industry happenings at Stuff, Colmar Brunton, Carat New Zealand and Hula.

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features

The Hot List winner: media product and start up

Back for another year, NZ Marketing has selected the best of the bunch in the media business. While the editorial team put their heads together to figure out who and what came out on top for the judges' choice, our avid StopPress readers with their fingers on the pulse cast 11,293 votes to decide the People's Choice winners.

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Adshel Live enters into Tauranga market

  • Advertising
  • July 16, 2018
Adshel Live enters into Tauranga market

Adshel New Zealand has announced the expansion of its Adshel Live network to include Tauranga.

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Preserving Egypt's heritage: how a New Zealander is using VR to take people on a tour through the tombs

  • Advertising
  • July 16, 2018
  • StopPress Team
Preserving Egypt's heritage: how a New Zealander is using VR to take people on a tour through the tombs

The man behind what’s been dubbed ‘the world’s most realistic VR’ is earning worldwide acclaim for his hyper-realistic VR cinematography. Now, Simon Che de Boer’s latest release, Nefertari: Journey to Eternity, takes viewers up close-and-personal in VR to an ancient civilisation that’s not experienced in many people’s lifetimes: Nefertari’s tomb in Egypt. This plays right into the passion driving Che de Boer’s work – to document heritage sites so they’re preserved digitally for years to come.

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Josh Borthwick joins Stuff as commercial director

  • Advertising
  • July 16, 2018
  • StopPress Team
Josh Borthwick joins Stuff as commercial director

Stuff has announced Josh Borthwick will be joining the team as commercial director - agency and direct.

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features

The Hot List winners: content marketer

Back for another year, NZ Marketing has selected the best of the bunch in the media business. While the editorial team put their heads together to figure out who and what came out on top for the judges' choice, our avid StopPress readers with their fingers on the pulse cast 11,293 votes to decide the People's Choice winners.

Businesses celebrate Matariki

  • Advertising
  • July 13, 2018
  • StopPress Team
Businesses celebrate Matariki

We take a look at how New Zealand businesses are marking the Māori New Year.

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Drive VR: The ‘world’s first’ virtual reality drivers test has parked up in New Zealand

  • Design
  • July 13, 2018
  • Idealog
Drive VR: The ‘world’s first’ virtual reality drivers test has parked up in New Zealand

The ‘world’s first’ virtual reality drivers test is here thanks to a collaboration between Government agencies ACC and the NZ Transport Agency - and external partners Strategy Creative, Mixt Studio, and Flying Saucer - which aims to help young people become confident capable drivers. The project launched in July last year, and has since sparked a 30 percent increase in people signing up on the Drive platform, with more than 30,000 sign ups and almost half a million total users who’ve completed 52,000 online road code chapter tests between them. So, could it see the end of traditional drivers tests?

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RNZ on the rise: latest survey shows an increased audience while government increases funding—UPDATED

Radio New Zealand has plenty to celebrate this week as the latest round of GfK radio survey results showing it reaches 682,700 New Zealanders (10+) each week, while the government is giving it $4.5 million directly as well as further budget with NZ On Air. PLUS: A look at what other local media think of RNZ+.

Ian Howard steps into managing director role of Little Giant

  • Advertising
  • July 12, 2018
  • StopPress Team
Ian Howard steps into managing director role of Little Giant

Little Giant has appointed Ian Howard to the newly created position of managing director.

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Radio Hauraki advocates pies and beers for July

  • Advertising
  • July 12, 2018
  • StopPress Team
Radio Hauraki advocates pies and beers for July

Poking fun at the Dry July fundraiser campaign, Radio Hauraki is encouraging Kiwis to get behind its own initiative: ‘Beer and Pie July’.

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The Hot List winners: film/TV production company, digital production company

Back for another year, NZ Marketing has selected the best of the bunch in the media business. While the editorial team put their heads together to figure out who and what came out on top for the judges' choice, our avid StopPress readers with their fingers on the pulse cast 11,293 votes to decide the People's Choice winners.

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The Hot List winners: drama, factual, SVOD, news and current affairs

Back for another year, NZ Marketing has selected the best of the bunch in the media business. While the editorial team put their heads together to figure out who and what came out on top for the judges' choice, our avid StopPress readers with their fingers on the pulse cast 11,293 votes to decide the People's Choice winners.

PHD Group's senior leadership team has a new lineup

  • Movings/Shakings
  • July 12, 2018
  • StopPress Team
PHD Group's senior leadership team has a new lineup
Lee-Ann Morris, Nikki Grafton, Dallas Gurney, Christophe Spencer.

PHD and Spark PR & Activate have seen a suite of changes to its senior leadership team, with Nikki Grafton, Lee-Ann Morris, Christophe Spencer and Dallas Gurney all moving up.

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