Not surprisingly, Fairfax's proposal to outsource 66 Australian editorial jobs, including some sub-editing, to New Zealand didn't go down too well with its staff or the national journalists' union and led to a 36 hour unprotected strike among staff from The Age, The Sydney Morning Herald, The Australian Financial Review, The Sunday Age, The Sun Herald, the Canberra Times, the Newcastle Herald and Wollongong Illawarra Mercury that finished this morning. News Ltd also recently announced the possibility of up to 400 editorial jobs getting the chop and while the local industry reported some pretty solid numbers recently, some of the big Aussie mastheads are thought to have had their biggest ever drops in circulation in March, so it's obviously a tough time to be in the newspaper game, both for journos and for publishers. But as if all this wasn't enough, an article we read recently in Wired shows editorial staff might have another fight on their hands due to the rise of robot reporters, which the chief of pretty frickin' amazing US company Narrative Science has predicted will be writing 90 percent of the news in 15 years. Let's hope Gina Rinehart doesn't get wind of this technology. We demand another strike. Hasn't anyone seen I, Robot?
Marketing, advertising & media intelligence
Invercargill is well known for its wide 'Parisian' boulevards, infamous mayor, the world’s Southern-most McDonalds (we think), an abundance of oysters and cheese rolls, as well as the highest incidence of R-rolling in the country. However, the city hasn't ever established a lasting brand identity, and locals decided the time had come to figure out what the town stood for. Designer Tim Christie talks us through the Invercargill brand’s new “stoic” look and feel.