Y&R's winning streak

  • Advertising
  • October 5, 2011
  • Cath Winks
Y&R's winning streak

Last week it was GE Capital, this week it's Cigna Insurance in New Zealand... what will Y&R pull out of the box next week?

Ad agency Y&R is on a roll, adding Cigna Insurance to its already full stable, which includes Fairfax, TradeMe, Nokia and Vector.

Cigna have just awarded Y&R the full creative, direct and media relationship.  Before that Sugar had creative, Spark PHD had media, and RAPP direct.  "Cigna has some big plans for growth in the New Zealand market, so the time was right to consolidate our agency relationship across the board" says Cigna's  Simon Tohill.

In April, after a competitive pitch, Y&R was appointed to a brand development project with Cigna, but the subsequent full service relationship came without a formal tender.

"Y&R have demonstrated a thorough insights-led approach in their work to date, and we are looking forward to seeing that carry through into our day-to-day communications," Tohill said.

"Naturally we're delighted to have a wider relationship with Cigna.  They have some pretty big aspirations for their brand in this market and abroad, so we can't wait to take that journey with them," says Y&R general manger Grant Maxwell.

"It's also good news to be bringing it back to Wellington, given Cigna's based here too.  It's a change from the usual migration - from Wellington to Auckland, Auckland to Sydney, Sydney to Singapore."

Y&R's sister agency MEC will be handling channel strategy and implementation.  The relationship starts in late October.

Interestingly, StopPress understands broadcasting legend Keith Quinn is recognised more today as the face of Cigna, than for his extensive sports broadcasting career, despite currently commentating this year's RWC. Tsk tsk, kids today.

 

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