Republik and Flux Animation have gone pro-bono to produce a 30-second TVC promoting the inaugural Whittaker’s ‘Big Egg Hunt’ campaign for Starship Children’s Hospital.
The humorous concept of a peacefully slumbering hen being awakened by the unexpected arrival of a giant egg was brought to life at Envy Studios, while the voiceovers—of both the hen and the narrator—were provided by Word of Mouth’s Richard Simpson.
“Richard is incredibly talented,” says Word of Mouth agency manager Alana Schultheis. “He could do the voice of an 80-year-old woman if he’s required to.”
While collaboration between so many different creative agencies can at times prove challenging, charity tends to bring out the best in all those involved—and this instance was no exception.
“It’s been such a seamless process,” says Republik’s creative director Andrew Sims. “We were all on the same page from the very first meeting, and I think it shows in the simplicity of this TV spot.”
Sims was particularly complimentary of Flux’s contribution to the final product.
“The intricate details they [the Flux team] have worked into every frame in such a short space of time has exceeded everyone’s expectations. The final result is stunning.”
It’s hoped that this TVC will encourage Kiwis to visit the thebigegghunt.co.nz website to participate in the hunt for the 100 giant fibreglass eggs, which were decorated by artists before being hidden around Auckland, Wellington and Christchurch.
A total of 80 eggs will be sold via a Trade Me, while the remaining 20 will be sold during an auction at gala event on 22 April.
In addition to donating the proceeds from the sale of the eggs to Starship, Whittaker’s will also be giving the organisation at least $150,000, which have been raised by contributing a small percentage of the profits made from the sale of certain items to a specially allocated fund.
Over the course of the hunt, ten cents from every 50-gram Peanut Slab, 20 cents from every pack of Fairtrade Creamy Milk Block and 20 cents from its Creamy Milk Easter Mini Slabs will be set aside for Starship.
Prior to the release of this TVC, a behind-the-scenes, Flipagram snippet of the preparations that were going into the project were posted to the the Big Egg Hunt YouTube channel.
And Whittaker's has also shown its support by recently launching its own animated TVC to promote the event. While Whittaker's TVC was also animated by Flux, in this case the creative was developed by Assignment Group, which holds the chocolate company's account.
Although the campaign is largely about charity and hunting for colourful eggs, there’s also something in it for the participants in the shape of an 18-carat gold slab (made by Partridge Jewellers), which will be given away as a grand prize at the end of the hunt.