Westfield gives DraftFCB early Christmas present

  • Advertising
  • November 16, 2009
  • Ben Fahy
Westfield gives DraftFCB early Christmas present

bryan-crawfordChristmas has come early for DraftFCB after it was confirmed the agency would take over the Westfield account from TBWA/TEQUILA.

DraftFCB chairman Bryan Crawford says the win "caps off a pretty bloody good year" for the agency, with Alac, National Bank, GJ Gardner and Video Ezy now on its books.

"It's the icing on the cake for us," he says, and he's looking forward to doing some good work for Westfield in the near future.

An official release from DraftFCB is expected later today.

David Walden, CEO of the TBWA group, said in a press release that the company has enjoyed a "very productive and positive relationship with Westfield" and the agency is proud of the strong results and successful campaigns over the last three years.

TBWA repitched for the business, but a decision was made to conclude the partnership.

"They’ve decided they need a different style of agency and now that the cards have been dealt we wish them well for the future,” he says. “It’s a turbulent time in the industry and there is no agency in the country that’s immune to change. Client relationships are no different and while we’re sad to see Westfield go, we’re staying focused on seeing out the year strongly by producing the sort of creative work that has built our world class reputation.”

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Spark bankrolls music section on The Spinoff

  • Media
  • October 28, 2016
  • StopPress Team
Spark bankrolls music section on The Spinoff

Spark today announced a partnership with online magazine The Spinoff, which will allow for the introduction of a new music section on the website from 1 November. PLUS: a traitor has been appointed to edit it.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit