There was only one award handed out in the websites category, and while DraftFCB and the Ministry of Health's 'The Journal' wiped the floor at the RSVP & Nexus Awards, a bronze was all it warranted at Axis.
Marketing, advertising & media intelligence
Brewers Association of NZ enlists famous local boozers to push the real beauty of beer, but is it another example of 'fake transparency'? - UPDATED
The Advertising Standards Authority has ruled that the ‘Beer The Beautiful Truth’ campaign is not misleading. However, the ASA has partially upheld one element of the complaint, ruling that Olympics gold medalist rower Eric Murray was a ‘hero of the young’ with special appeal to minors.