TVCs of the Week: 6 November

  • TVC of the Week brought to you by Pluk
  • November 6, 2012
  • Ben Fahy
TVCs of the Week: 6 November

http://www.youtube.com/watch?v=cBlRbrB_GncWho's it for: Air New Zealand by Weta Workshop and 8com

Why we like it: It's not a TVC, but Air New Zealand deserves some props for creating a new media channel and then (mostly) delivering great content to put on it. And with Weta Workshop on board, the Hobbit-inspired inflight video was bound to be good. A perfect mix of homage and piss-takery, a galaxy of stars and, judging by the number of views, a win for all involved. 

http://www.youtube.com/watch?v=WhrF_unlidwWho's it for: AA Insurance by Special Group and Special Problems

Why we like it: It's a bit long, but it's different, it adds a bit of emotion to a typically very safe category and, as the son of an insurance broker who regularly gets to hear boring spiels about the importance of insurance, it's a nice way to show the role that the industry (usually) plays when shit hits fans. But the English accent is slightly perplexing. 

http://www.youtube.com/watch?v=Zqn5OCFTrcwWho's it for: Speight's by Shine and Curious

Why we like it: It's getting a bit of a hard time from the tough StopPress crowd, and while it may not have quite as much chutzpah or character as the old ads, the Southern Man was getting a bit tired and, as the preference for mainstream beer continues to decline, it was probably about time the brand moved in a slightly different direction (check out the results of the Speight's man survey). Now we wait for the Emerson's campaign.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

The graft and the glory. But mostly the graft.

  • Opinion
  • August 23, 2017
  • Vena Crawley
The graft and the glory. But mostly the graft.

While the industry focus is often placed on flashy bits happening on the surface, Contact Energy chief customer officer Vena Crawley says it's often the hard graft beneath the surface that makes the difference.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit