http://www.youtube.com/watch?v=cBlRbrB_GncWho's it for: Air New Zealand by Weta Workshop and 8com
Why we like it: It's not a TVC, but Air New Zealand deserves some props for creating a new media channel and then (mostly) delivering great content to put on it. And with Weta Workshop on board, the Hobbit-inspired inflight video was bound to be good. A perfect mix of homage and piss-takery, a galaxy of stars and, judging by the number of views, a win for all involved.
http://www.youtube.com/watch?v=WhrF_unlidwWho's it for: AA Insurance by Special Group and Special Problems
Why we like it: It's a bit long, but it's different, it adds a bit of emotion to a typically very safe category and, as the son of an insurance broker who regularly gets to hear boring spiels about the importance of insurance, it's a nice way to show the role that the industry (usually) plays when shit hits fans. But the English accent is slightly perplexing.
http://www.youtube.com/watch?v=Zqn5OCFTrcwWho's it for: Speight's by Shine and Curious
Why we like it: It's getting a bit of a hard time from the tough StopPress crowd, and while it may not have quite as much chutzpah or character as the old ads, the Southern Man was getting a bit tired and, as the preference for mainstream beer continues to decline, it was probably about time the brand moved in a slightly different direction (check out the results of the Speight's man survey). Now we wait for the Emerson's campaign.