Who’s it for: AMI Insurance by Colenso BBDO
Why we like it: We like that the ad attempts to break down the stereotype that young drivers are reckless, listen to ‘S8tan FM’, text and wolf down burgers as they drive (perhaps the latter is true). It’s nice to see a company talking to young people like adults instead of treating them like pesky millennials. The pictorial, cartoon style is also pretty cool and we like that it’s face-paced and engaging.
Who’s it for: Ranga alcoholic ginger beer by Unitec students
Why we like it: What’s not to like? Apart from the fact that it might be a tad offensive to those of a red-headed disposition (or empowering, depending on how you look at it), the ad is funny, quirky, retro and rather filmic. There are some great shots, a cool soundtrack and the concept of Rangaman fits well with Ranga’s brand identity, of not taking itself too seriously and, of course, embracing the colour orange.
Who’s it for: Thomas Cook UK by Albion, shot by The Sweet Shop’s Mark Albiston
Why we like it: Firstly, the kid is pretty cute and he busts some great moves. The soundtrack is upbeat and an instinctive foot-tapper, the boy is wearing an ultra-cool shark fin and the dusky setting is also quite dreamy. It’s nice to see a travel company steering away from romantic couples walking on white sand alongside a clear-watered beach and focussing instead on an awkward but confident kid (who enjoys holidays just as much as the romantic couple) and who might just grow up to be Napoleon Dynamite. It's refreshing.