Who's it for: Health Promotion Agency/Ministry of Health by Y&R NZ and Fish
Why we like it: Trying to get Kiwis to stop eating unhealthy food is a tough ask, especially given the might of the food industry. But, in Y&R's first major piece of work for HPA (and in a continuation of a solid 2015), the heart-shaped food gets the point of the campaign across well and shows how parents can be generous to a fault. And employing the services of sports stars should help to drum that message home.
Who's it for: ASB by Saatchi & Saatchi and Flux
Why we like it: ASB has also had a good run of late and has activated its sponsorships of the All Blacks and the Auckland Marathon cleverly. And this one for St John showing a small ambulance with big ambitions adds to that list.
Who's it for: Countdown by Ogilvy & Mather
Why we like it: As the UK and US retailers regularly show, Christmas is a very popular time to aim advertising at the emotions. Brand ads for Countdown have been few and far between in recent years, so points for moving away from price and making something a bit more engaging.
Who's it for: Toyota by Saatchi & Saatchi and 8
Why we like it: He was very good first time round, and Dai Henwood has shown his versatility once again for Toyota Genuine Parts' similarly entertaining follow-up.
NZME are the proud premiere sponsor of ad:tech New Zealand 2015 and we have managed to find this footage from the ad:tech conference way back in 1987. Check it out. #adtech2015 #throwbackPosted by NZME. Advertising on Sunday, November 15, 2015
Who's it for: NZME
Why we like it: As someone smart once said, prediction is very difficult, especially if it's about the future. Something else that's difficult is coming up with ideas to activate sponsorship of trade events in an entertaining fashion, but NZME has done it by once again putting its talent to good use and going back in technological time.