TVCs of the Week: 1 December

  • TVC of the week
  • December 1, 2015
  • StopPress Team
TVCs of the Week: 1 December

Who's it for: Toyota by Saatchi & Saatchi, Robber's Dog and Alt.vfx

Why we like it: Toyota has added to the anthropomorphic animal characters that tell its brand story with an assortment of new characters that have a penchant for speaking in poetry. In keeping with the whacky approach employed in previous ads, featuring masochistic cats, sidecar-riding monkeys and monobrowed weather reporters, Toyota again illustrates that car advertising doesn't always have to focus on leather interiors and aerodynamic contours. But while the spot is likely to appeal to the core target market, it is, however, unlikely to win many friends among those who aren't fans of hunting or fishing.          

Who's it for: 2Degrees by Special Group

Why we like it: For its Christmas campaign, 2Degrees isn't simply giving benefits away. Instead the mobile and broadband provider is making its clients work for their bounty by having them answer a series of trivia questions. And to nudge people into the direction of the online game, 2Degrees has launched a humourous TV spot that will no doubt lead to a few viewers using their allotted double-screening time (aka the ad break) to answer a few random questions.              

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A new identity: The rebranding of Invercargill

  • Brand
  • September 25, 2017
  • Elly Strang
A new identity: The rebranding of Invercargill

Invercargill is well known for its wide 'Parisian' boulevards, infamous mayor, the world’s Southern-most McDonalds (we think), an abundance of oysters and cheese rolls, as well as the highest incidence of R-rolling in the country. However, the city hasn't ever established a lasting brand identity, and locals decided the time had come to figure out what the town stood for. Designer Tim Christie talks us through the Invercargill brand’s new “stoic” look and feel.

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