Who's it for: Sorted by GSL Network, DoubleFish, 8com and Yukfoo
Why we like it: Reducing New Zealand's appetite for debt is a tough ask, but upping the financial literacy should help and the financially astute mouse has invested in some new technology to rightfully ridicule those with a penchant for things like Ab Pounders or 'sxydad' personalised plates.
http://www.youtube.com/watch?v=tR1JRm2eXUs Who's it for: RadioLive by Satin & Lace
Why we like it: Following on from its last multi-screen ad, the fly on the wall approach works well to show what it takes to run a radio station in the modern era, both in terms of people on the ground and integration of technology.
Who's it for: ASB by Saatchi & Saatchi and Thick as Thieves
Why we like it: It's hard to imagine any of the other big banks getting away with something like this. And while Facebook in real life isn't a new idea—and while this seems to have been quite polarising—it does a good job of promoting ASB's new Facebook payment system in a rather unexpected way.
http://www.youtube.com/watch?v=J_SOJ2Bq9jU Who's it for: TV3 by MediaWorks in-house
Why we like it: Javelin cam, Shihad track and Mike McRoberts, who, as the MC for the flag bearer announcement in London, 'newsbombed' TVNZ.