Tuatara comes to fans' rescue with alternative All Blacks strip

  • Advertising
  • August 22, 2011
  • StopPress Team
Tuatara comes to fans' rescue with alternative All Blacks strip

There have been a few savvy campaigns capitalising on the RWC without breaking the rules around sponsorship recently. And there have also been a few campaigns trying to capitalise on the own goals scored by adidas and Telecom. This 'interactive' print ad for Tuatara beer by Y&R Wellington cleverly combines the two. "Outrageous prices for replica All Blacks jerseys have seen sportswear giant Adidas, publicly scolded by the Prime Minister, ex-All Backs, retailers, and most significantly, the fans. What if Tuatara Breweries had the solution? Cheekily, we created a cheaper version of the All Black jersey in the New Zealand Herald. Available to the masses and affordable at $2, we’re ensuring New Zealand will back black while still having the cash to drink good beer too. Simply cut and fold."

Not too good in the rain though.

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Duke marks one year with live branded sport event

  • Media
  • March 23, 2017
  • StopPress Team
Duke marks one year with live branded sport event

When TVNZ launched Duke last year, it was championed as a way of reaching hard to get audiences and acting as an experiment lab for new forms of content. And its first birthday celebration is set to champion those strengths with a live primetime TV sports event that will see two friends battle it out for Fresh-Up.

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