In the dark ages known as the 1990s, the humble website stood proudly as the pinnacle of digital innovation and business owners rushed to it as a communications saviour.
Fast forward to the present day and the internet is littered with a veritable wasteland of obsolete sites that exist as a reminder that a digital fad isn't necessarily the answer to effective communication with the target audience.
Today, the proliferation of online video, mobile platforms, online marketing, Google searches, and Facebook, LinkedIn and Twitter accounts has opened up a range of new digital doors that offer countless opportunities to marketers. But navigating through the potential pitfalls of each channel isn't easy.
So, in an effort to demystify some of the challenges surrounding digital innovations, the eighth edition of the annual Fresh Marketing Summit, scheduled for 11 June, will be focused on the topic of connecting to customers in the digital age.
Featuring a collection of eight speakers who are currently active in the industry, this year's summit aims to bring attendees up to speed with the latest marketing trends and then offer insights on how to use these digital innovations effectively.
Al Dickman, director of Three Monkeys
ValentynaMelynk, associate professor in the marketing department at Massey University
Michelle Anderson, executive general manager – group digital marketing at The Warehouse
Duncan Shand, managing director at Young & Shand
Troy Rawhiti-Forbes, social media manager at Telecom
Alex Radford, general manager – digital media at Aegis
Helma Mitchell, director of Mediar
Kelly Walden, enterprise marketing executive at EMA
- To win a ticket valued at $495, give us an example of a campaign that successfully uses technology to connect with customers.