From the stage to the streets: Adshel dresses up for WOW

  • Experiential
  • March 19, 2013
  • Ben Fahy
From the stage to the streets: Adshel dresses up for WOW

There's always a whole heap of creativity on display when the amazing outfits competing for the World of Wearable Art (WOW) Awards hit the stage in Wellington every year. And now there's some creativity on the streets as well, with Adshel and True joining forces to create a specially built shelter on Ponsonby Road to promote the 'Off the Wall: Wearable Art Up Close' exhibition currently featured at the Auckland Museum and drive ticket sales for the 2013 show from 26 September – 6 October. 

Adshel has had a long-standing relationship with WOW and this year it has taken that relationship a step further. The special shelter uses a range of techniques available within the Adshel Create portfolio including a solid curved back panel, graphics on the floor, LED lighting within a purpose built ceiling, plus creative use of imaging and sound (as this writer stumbled home at 3am on Saturday, vandalism meant one of the panels was literally off the wall). 

"WOW is a unique design-led competition where the body is a canvas and the only boundaries are the limits of the human imagination, so it is integral that we align ourselves with like-minded brands," says Meg Matthews, WOW chief executive. "We are delighted to have been associated with Adshel for many years and this new collaboration has been an exciting opportunity to bring both our brands to life, interact with customers and push boundaries of design and creativity in a fun and unique environment."  

http://www.youtube.com/watch?v=nlB-tvNRiXc

Adshel general manager Nick Vile says the WOW brand is synonymous with creativity, beauty and pushing the boundaries and "we couldn’t think of a better partner to enable us to promote the innovative campaign opportunities available with us". 

"The collaborative nature of our partnership allowed us to work together to come up with solutions that worked for WOW and that we were confident could be implemented," he says. "We love a challenge and love a fresh, new idea being presented to us that we can help bring to life."

Recently, Adshel's Create offering saw Fly Buys bring its 'Every Time You Swipe, Something a Little Bit Good Happens' campaign to life with gumballs, bubbles and snowglobes on the street. And Clemenger BBDO's Wellington in a Pint campaign even saw beer brewed in one of its panels. 

http://www.youtube.com/watch?v=xkq2HPkV-A8

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

More than a week: Google set to start updating pronunciation of 8,900 New Zealand place names pinned on 'Say it Tika' app

  • Advertising
  • September 22, 2017
  • Georgina Harris
More than a week: Google set to start updating pronunciation of 8,900 New Zealand place names pinned on 'Say it Tika' app

Vodafone, Google and FCB are taking their Māori Language Week campaign beyond seven measly days by making a commitment to start updating the pronunciation of New Zealand place names on Google Maps. The process has already kicked off and we can expect to start hearing the updated pronunciation by the end of the year.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit