Commercials for soft drinks often show that by drinking them, you’re likely to splash around in the water laughing with your attractive young friends or engage in some kind of impressive athletic pursuit at a very high level. Very rarely do they show visual representations of masturbation, use the phrase dry hump or generally “reveal the truth behind the facade and bravado of misspent youth” in a humorous fashion. But you get all that and much more in three new quasi-music videos for Sprite Europe that were made by JWT Denmark and Yukfoo’s Anders Schroder.
Schroder (through Frame in Copenhagen) completed the somewhat out-there films using a combination of live action storytelling, pop promo studio shoots, animation and found footage. Each spot is based around a universal teen truth—’All the gear, no idea’, ‘King for a night, Fool for a Week’ and ‘My Hand Gets More than Me’—and brought to life in a song that plays out inside the head of the protagonist—literally.
These films formed the main TV and online content of the Sprite campaign and are part of a “content eco-system” created to speak to a teen market that’s resistant to traditional advertising and consisted of over 100 unique pieces of work.
Schroder directed the films and Frame was responsible for the post production, which included an sfx shoot firing lemons and limes together at 15000fps.
Credits:
Director: Anders Schroder
Creative Director: Simon Wooller
Creative, Digital & Film: Simon Wooller
Creative, Digital & Film: David Asmussen
Creative, Digital & Film: Lasse Hinke
Creative, Digital & Film: Rasmus Petersen
Design: Santi Zoraidez
Design: André Ljosaj
Animation: Mats Andersson
Animation: Tom Crate
Animation: Kenneth Petersen
Animation: Robin Jakobsson
VFX: Markus Lundqvist
VFX: Kalle Lundberg
DOP: Michael Christensen
DOP, 2nd. unit: Laust Trier Mørk
DOP, 2nd. unit: Talib Shen Rasmussen
DOP, 2nd. unit: Emil Larsen
Editor: Jimmy Falinksky
Editor: Mark Pilegaard
Props: Christopher Bomann
Stock footage: Getty Images
Composer : Jason Luke
Composer : Jonas Krag
Speaker: Duke Walker
Production Company: FriendlyFilm.com
Executive Producer: Anna-Marie Elkjær
Production Manager: Cille Silverwood
Client Director: Thomas Thorstholm
Account Manager: Eleonore Bjerstedt
Post Producer: Anna-Marie Elkjær
Post Producer Frame: Louise Bejerholm
Executive Producer Frame: Thomas Bay