Sky and DDB scare subscribers away from paper with creepy envelope licker

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  • January 17, 2013
  • StopPress Team
Sky and DDB scare subscribers away from paper with creepy envelope licker

Meet Lloyd. He's got a tongue—and he knows how to use it. And, in this new spot by DDB and the Sweet Shop's Damien Shatford, the rather weird Sky employee, who's almost like a better-lubricated version of Fresh Up's 'Thirst is Creepy' characters, is being introduced to the nation in an effort to convince the 800,000 Sky TV subscribers who receive their bill in the post to move with the times and sign up to email billing. 

http://www.youtube.com/watch?v=I2LybfZj5cQ

We sincerely hope Lloyd hasn't gone through life unaware of the joys of Mmmmmvelopes.

Credits:

SKY Television:
Mike Watson -- Director Of Marketing
Aaron Stone -- Marketing Manager
Tam Buhagiar -- Digital Product Marketing Manager

DDB NZ:
Andy Fackrell -- Executive Creative Director
Chris Schofield -- Creative Director
Mark Lorrigan -- Creative Director -- Retail
James O'Sullivan -- Copywriter
Adam Barnes -- Art Director
Nikki McKelvie -- Group Business Director
Danielle Richards -- Account Director
Katya Frolova -- Account Manager
Judy Thompson -- Executive TV Producer
Tania Jeram -- TV Producer
David McIndoe -- Planning
Craig McLeod -- Planning


FILM COMPANY -- THE SWEETSHOP:
Director -- Damien Shatford
Producer -- Ben Dailey & Jimena Murray
DOP -- Chris Mauger
Grade & Online: Nick Burridge from Halcyon Digital
Audio: Craig Matuschka - Liquid Studios

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