Samsung sends shivers down spines with Paralympics campaign

  • Advertising
  • August 30, 2012
  • StopPress Team
Samsung sends shivers down spines with Paralympics campaign

Despite the fact that Samsung has morphed from a relatively small player in the consumer electronics market into a globally respected brand in ultra quick time, it isn't really renowned for the quality of its advertising and, in many cases, there's a whiff of naffness about a lot of it. But as part of its Olympics sponsorship and to market the opening of the Paralympics, it's released a pretty amazing new campaign called 'Sport doesn't care who you are'—and it's right up there in the spine-tingling stakes with Channel 4's 'Meet the Superhumans'.   

http://www.youtube.com/watch?v=y5whWXxGHUA

http://www.youtube.com/watch?v=pgYY5UrBcOs

The campaign was created by 72&Sunny Amsterdam and shot by Smuggler director Henry-Alex Rubin, who also directed the impressive wheelchair rugby doco Murderball

And in local Samsung news, the Galaxy Note 10.1 tablet was launched in New Zealand yesterday and, like the Samsung Galaxy Note 'phablet' (if you love massive phones, then you'll love this photoshoot), the 10.1 inch screen is equipped with some impressive artistic artillery. Six well-known fashion designers are trialling the tablet during NZ Fashion Week, which will have its own blog www.nzfashionfiles.co.nz for the first time.  

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Young & Shand focuses on the suffering of ad folk for Semi-Permanent promo

  • July 1, 2015
  • StopPress Team
Young & Shand focuses on the suffering of ad folk for Semi-Permanent promo

For this year's edition of the Semi-Permanent speakers' event, Young & Shand has developed a slightly depressing campaign that looks at how over-worked creatives in the ad industry are. Showing scenes of the late-night activity going on in the offices of Saatchi & Saatchi, DDB, FCB and Colenso BBDO, the promotional video encourages creatives to remember to nurture their tired brains.

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