Saatchi & Saatchi adds New Zealand Olympic Committee to its roster

  • Advertising
  • May 17, 2017
  • StopPress Team
Saatchi & Saatchi adds New Zealand Olympic Committee to its roster

Saatchi & Saatchi has been appointed as the New Zealand Olympic Committee’s (NZOC) agency of record following a competitive pitch that began in March.

The agency will work with the NZOC on its communications across the board, beginning with campaigns to support the New Zealand Winter Olympic Team to PyeongChang in February 2018, the NZ Commonwealth Games Team to the Gold Coast in April 2018, through to the 2020 Summer Olympic Games in Tokyo.

StopPress is awaiting confirmation from NZOC as to which other agencies were involved in the pitch.  

NZOC commercial director Sharon van Gulik says it was really impressed by the work it saw from Saatchi and the way it approached the challenging brief.

“They presented compelling creative strategy and ideas that we are confident will resonate with our Team members and their fans and supporters throughout New Zealand and the world. They left us feeling excited and energised. Paul, Toby and the whole Saatchi team felt like an excellent cultural fit with us which was also key. We’re looking forward to a great partnership in the months and years ahead.”

The NZOC represents both the Olympic and Commonwealth Games movements in New Zealand with the aim to inspire excellence and pride in New Zealanders and enable the country’s elite athletes to achieve on the world stage.

Last year, that aim saw it work with a number of agencies to create a multi-layered campaign for the Rio Olympics. At the heart of it, was the ‘Be the Inspiration’ hub by Gladeye, which included video stories of what inspires the athletes, team messages and information about medal winners.

Time will tell what Saatchi will create for its new client and for now, managing director Paul Wilson says it’s an honour to be working with such a prestigious and inspiring organisation.

“Sharon and her team have an exciting vision for the brand here in New Zealand and we are delighted to be able to support them in achieving it."

The win follows the loss of ASB earlier this month following a five-year partnership.

The bank is now finalising discussions with a preferred party to manage its digital, direct and data-based marketing requirements. It will look to add other specialist agencies to our roster in future.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

news

'You don’t change packaging lightly': Gregg's spices up its look

Ill-conceived packaging rebrands have been known to cost brands millions in lost revenue. So, why is Gregg's taking the risk by changing the look of ...

topics
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...
voices

We need to stop saying people have short attention spans

  • StopPress + MPA
  • November 15, 2017
  • Georgina Harris
We need to stop saying people have short attention spans

It's become a cliche to hear and read of attention spans becoming shorter, but numbers suggest otherwise. From binge-watching television shows to sitting in cinemas and to reading magazines, there's overwhelming evidence that humans still have the capacity to focus for long periods of time in the right context.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit