Resn shows us the sexier side of pixels (again)

  • Design
  • June 17, 2016
  • Jihee Junn
Resn shows us the sexier side of pixels (again)

Resn is at it again, using its website as a showcase of its capablities. 

Said to be crafted from only “the finest, organically grown pixels”, the latest effort from Resn stays true to the company's experimental heritage by sharing a series of six offbeat digital experiences. 

Featuring a pulsating black teardrop crystal, clicking down on the mysterious object takes you on a mini psychedelic journey through the company’s digital repertoire. With floating apples, rotating moons, and a bat playing the Ouija board, it’s safe to say the site is far from the visually conventional.

"It's a balanced mix of playfulness and seriousness and I feel that it's effective in expressing what we're about" says Resn's Account Director James Moir

Sure enough, the design world’s taken notice. It was one of CSS Design Awards websites of the day this week, and is currently sitting with the second highest score on AWWWARDS this year. 

"We've already had a great response, both from people that are already familiar with our work to those who are just discovering it for the first time."

"When you're working with such a broad palette it can be difficult to know where to start sometimes, but now that the picture's finished it's great to be able to stand back and appreciate it."

With offices now located in Amsterdam and San Francisco, Resn is taking its interactive capabilities to the world. And with plans to open its first ever semi-permanent lab in Shenzen, China next week, the agency is now planning to infect the Asia-Pacific region with its gooey creations. 

Watch this space.

This story originally appeared on Idealog

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Axis 2018: Colenso BBDO set for back-to-back success, DDB Group and Ogilvy & Mather follow

  • Awards
  • February 22, 2018
  • StopPress Team
Axis 2018: Colenso BBDO set for back-to-back success, DDB Group and Ogilvy & Mather follow

The Commercial Communications Council has released the finalists for the upcoming Axis Awards and it’s set to be Colenso BBDO’s night for the second year running as it makes the list 80 times. The agency is followed by DDB Group’s 53 mentions, Ogilvy & Mather’s 41, Clemenger BBDO Wellington’s 37 and FCB’s 33. We check out some of the work set to score on the night.

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