To celebrate 60 years of the Landcruiser in Kiwiland, Toyota embarked on a quest to take a newly launched FJ Cruiser from the top to the bottom of New Zealand, but, unlike many length of New Zealand excursions, there was a point of difference: the whole journey had to be done off road. It was put on hold after the Christchurch earthquake, but it's kicked off again and it's going great guns.
Marc Ellis and the road crew started the mission again on Sunday and, after a week of weather bombs, over-flowing rivers and mud, they made it to Molesworth Station in Marlborough. TVNZ is following the journey, with weatherman Tamati Coffey bringing regular updates on Breakfast.
“People have been so fantastic helping Marc find his way south, both offline and online," says Neeraj Lala, general manager of marketing at Toyota. "So far we have had over 400,000 visitors to the site, 7,000+ following on Facebook, 60,000+ on You Tube and still growing. It’s just great to be celebrating the 60th anniversary of Land Cruiser by getting out in the country seeing our customers."
Communications agency: Saatchi & Saatchi NZ.
Digital agency: Aim Proximity Wellington
Production company: Leftfield
Media agency: Starcom
PR agency: Wright Communications
Radio Partner: TRN
Broadcast partner: TVNZ