OMD scoops Simplot

  • Advertising
  • March 14, 2018
  • StopPress Team
OMD scoops Simplot

OMD has won a pitch to pick up the Simplot New Zealand media account, moving it from incumbent Vizeum.

Simplot is a family-owned company with brands including Birds Eye, John West, Leggo’s and Chicken Tonight.

Simplot group brand manager Julian Ng says OMD showed an ability to leverage its size and strength in investment, as well as its creativity in tackling the unique brand challenges to influence consumer behaviour.

“We are excited to get things underway with OMD.”

OMD chief executive Nigel Douglas adds it’s excited to be working with Simplot’s array of brands and gives a special shout out to Bird’s Eye frozen chips, which he swears by.

Last year, the chips were given a complete brand relaunch by Barnes, Catmur & Friends Dentsu. The new direction included instore, online activity and packaging, with a TVC and cinema spot, capturing the idiosyncrasies of family life.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Follow the money, part four: Where New Zealand's news media is finding pots of funding gold

Follow the money, part four: Where New Zealand's news media is finding pots of funding gold

Follow the money. It’s an axiom that journalists have believed in for years and a guiding light when it comes to holding the powerful to account. But that phrase is increasingly pertinent to those who run media businesses. As advertising money flows away from traditional channels towards large tech firms, the old business model of selling space around the news is creaking. And that has led to a range of experiments from publishers and broadcasters hoping to keep the lights on – and to keep shining those lights into dark places. Erin McKenzie dives into the local news media feed and finds plenty of experiments, but no simple answer to the funding conundrum.

Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit