Oldies show young'uns how to shake their groove thing in ASB promo

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  • May 10, 2013
  • Sim Ahmed
Oldies show young'uns how to shake their groove thing in ASB promo

The Hip Op-eration dance crew is the dopest, flyest dance crew to ever come out of Waiheke – and it's lending its street cred to the ASB Stage Challenge.

The group of 37 senior citizens (all aged between 66 and 96) from Waiheke star in a promo reel for the performance events being run May and June.

The video will be played to the competing students to inspire them to perform their hearts out – after all, if a group of octogenarians can get up in front of people and dance, so can they.

ASB's head of brand and campaigns Shane Evans says the Hip Op-eration dancers embody the bank's new Succeed On campaign. The idea for the promo was in collaboration with Saatchi & Saatchi, he adds.

https://www.youtube.com/watch?v=IvXxzI50cZg

"We think it will really amp up the crowd and speak with the audience. It's fun and engaging," says Evans.

The video promo is limited to the stage challenge and ASB's social media channels, says Evans, but the Hip Op-erators are no one act wonders. The crew's dance antics have caught overseas attention – earning them an invitation to the World Hip Hop Championships in Las Vegas this August.

Getting 37 senior citizens across the Pacific Ocean is a costly business. Contract engagements like this are helping the team raise the $250,000 it needs to travel overseas.

The Hip Op-eration team has a Give A Little fundraising page for those looking to support some jivey elderly citizens.

CREDITS:

ASB:

Assistant Brand & Campaigns Manager - Donna Franks

Community & Sponsorship Manager – Wendy Hay

Head of Brand & Campaigns  - Shane Evans

Saatchi & Saatchi:

Agency Producer – Natasha Gill

Creative Group Heads – Matt Sellars & Cory Bellringer

Account Director – Michael Wood

Account Manager – Junia Ang

Satin & Lace:

Director / Camera - Mikee Carpinter

Director / Camera - Warren Green

Production Manager - Matiu Sadd

Post Production – Mikee Carpinter & Warren Green

Talent:

Hip Op-eration Crew

Manager - Billie Jordan

MC – Mark Williams

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