A new campaign for NZI by Young & Shand transposes digital crimes into the physical world in a bid to warn business owners of the dangers they face online.
Almost every Kiwi company depends upon some sort of digital infrastructure, keeps customer and business data, or uses social media to do business. However, according to the release, the vast majority of business owners and CEOs know almost nothing about such things. This leaves them highly exposed to the threat of cyber-attack, data loss or breach, or the possibility of being held liable for any mistakes or inappropriate comments their employees make online.
To educate business owners, a series of three ads have been released highlighting the damage a cyber event can cause, and how NZI's new Cyber Insurance products can cover it.
NZI national manager liability Ryan Clark said the campaign was tied into NZI’s strategy around education and promoting cyber risks as being real and happening on a daily basis.
The videos follow a native article on the Herald that revealed the current crisis unfolding in New Zealand. In it, the owner of an international logistics business recalls what he did when cyber criminals hit. It also reports 8,570 cyber attacks happened in New Zealand last year, costing $13.4 million with the largest single hit being just over $2 million. However, that's only the crimes that are known about.
Young & Shand creative director Tim Wood said business owners weren't tech experts, so it was important to find a quick and simple way to show them what could actually happen.
“What better way to do that than bring to life the consequences of a cyber incident played out the real world. It’s a clever and engaging way of showing owners what sort of damage their business could suffer if they continued to ignore the threat of a cyber incident.”
It's not only businesses that are unaware of the consequences of cyber incidents, as the disconnect between how people act in real life and how they act online continues. People who never speak a word of hate in person are quick to become malicious trolls in online comment sections because acts deemed innocuous and commonplace online are often given much more gravitas in the real world.
It’s an issue that has been brought to movie goers' attention for years and it won’t be bridged until our hands develop a digital glow and hugs are reduced to binary code.